The last couple of years saw a surge in the prominence of video content as a digital marketing tool. Video content has been changing the landscape of digital marketing. It is one of the most versatile and competent digital marketing tools and a fundamental component of a sound marketing strategy.
When it comes to business growth, video marketing is one of the best means of branding. With video dominating the social media front, it is one of the latest additions to the promotion toolbox of marketers.…
Are you trying to record a voiceover for your marketing video, but feel like the audio quality leaves a lot to be desired? Does it have lots of random noises, or sounds muffled and indistinct?
Considering the voiceover is an important part of your marketing video, it is important that you take steps to make sure that it sounds good. While there are lots of ways that can be done, there are five that are definitely particularly useful:
Invest in a good microphone
The microphone that you use will definitely impact the quality of the audio that you record – and it is an area that you will want to invest in.…
Nowadays, people look for answers and solutions to their queries and problems online. From blogs to social media and video streaming services, the Internet has kept people away from boredom. Naturally, businesses are also fond of using these platforms and tools in an attempt to run their advertising and marketing strategies effectively.
Video marketing, in particular, has proven to be an efficient method in reaching out to existing and potential clients. And while you may have been using alternative marketing methods (e.g.,…
Content marketing basically involves creating and publishing content that viewers will find useful and that has value to them. Instead of trying to hard sell viewers, content marketing is designed to persuade them that they want to make a purchase instead.
While there are many ways that you can create videos for content marketing – one of the most interesting has to be screen recording. Honestly, you would probably be surprised at the types of content marketing videos that you could create using it and how effective they can be.…
Video is huge, and it’s only going to get bigger. You have television, movies, and advertisements on traditional television, but then you also have an entirely different subset of videos online. Everyone and anyone can become a content contributor, and videos are engaged with more often than any other medium. From YouTube and Instagram Live to traditional TV advertisements, here’s why your business needs to get on the video marketing train.
They Help You Increase Engagement
A great example of how you can create small, bite-sized videos to increase engagement is evident online.…
The biggest trend in marketing videos right now is hard-draw, “doodle”-style videos. These videos capitalize on a very basic idea: people like to feel connected with the people they buy from. Said another way, people only buy from people whom they like and trust.
Explainer videos that employ a white-board scheme satisfy that need by putting a human touch on an often very stuffy or impersonal media format.
The Way Most Companies Do Them
Most companies will allow you to download their whiteboard video using software programs like the one at http://www.youtubedownloadersite.com.…
On YouTube, I’ve watched too many funny cats and babies videos – and sometimes goats, too – but for some reasons, I just can’t get enough of ’em. Why?
Well, they are funny. And funny vids make my busy day; sometimes, they do steal my productive time, but hey, some videos are just hard to miss – and some are too inspiring to skip.
Fun aside, as I am in online business and marketing game, I am always looking at how companies are doing with their Internet marketing efforts.…
Well, although I am not a HubSpot customer, I can recommend you to consider the solutions offered. Why? Because it is one of a few companies out there which walk the talk. HubSpot shows you the how-to in Inbound Marketing, and their 4 of many videos can act as examples of how to do it properly.
Who don’t like watching online video ads and commercials shared on YouTube and Facebook? I always intrigued in how people can be that creative in creating engaging, potentially viral videos promoting products, services or causes.…
