Pay-per-Click (PPC) advertising is one of the most profitable digital advertising strategies today, but to succeed with your PPC campaign, you must first perform proper keyword research, which is a combination of science and art.
Grouping and organizing your keywords will enhance your PPC strategy, allowing you to create relevant high-quality ads, and landing pages. This is crucial because text ads must be relevant to the keywords you’ll be bidding on to earn high ‘Quality Scores,’ which is the most important factor that determines your cost-per-click (CPC) and the placement of your ads (as used on well-known paid advertising platforms like Google AdWords, CPL One, Bing Ads, etc.).…
Small business owners face a lot of challenges, but not having enough space shouldn’t be one of them. Whether the business is a start-up run out of a home garage or a local retail business operating a brick-and-mortar store, self-storage makes it easier to declutter the office, keep track of inventory, and stay organized. Read on to find out how.
1. Reduce Clutter
Items like excess stock, old equipment, and documents that must be kept for records but don’t need to be accessed frequently can all leave offices and small commercial spaces feeling cluttered and cramped.…
There are two ways that you can invest in a business. You can become a partner with someone or you can purchase stocks. The stock market is the most popular and easy way for many people to invest money into businesses that they deem worth it. But how do investors know that a business is actually worth investing in? There are a few key components that must be looked at before making the investment.
3 Things to Look at Before Investing in a Business
Research
Financials
Growth Potential
1.…
If someone conducts a random search online to find the most effective digital media channel, most will be surprised. It is not content marketing or SEO that is found on the top of the list. The top option is email marketing.
While it is considered one of the oldest digital channels out there, most people check their emails regularly. It doesn’t matter if they are on the go, at work, or at home. Email is still a top channel with a higher open rate.…
Anyone starting or expanding a business knows how many hurdles you have to cross to operate legally. From safety regulations to taxes to insurance, business owners have to stay up to date on local and federal laws to remain compliant—and to run a healthy business that values its customers and employees.
Regardless of the size of your business, you’ll need numerous forms of insurance to comply with the law or to protect your assets. Workers compensation insurance, also known as just workers’ comp, is a generally required form of coverage that many new business owners find complicated.…
If you are a fan of interior design, or you are a freelance designer or interior design expert, there are many ways that social media is important for you to use. Whether you are active on Twitter, Instagram, or Facebook, there are many different ways that you can promote your content, share inspiration, and communicate with users and potential customers. It’s also important for professionals to understand the
Importance of top social media must-dos for businesses, such as experimenting with different types of content and engaging with your audience.…
When it comes to marketing, the aim is all about connecting with the customer and having them emotionally resonate with the messages you’re trying to send. Whether invoking emotion or getting them interested in what you have to say, it’s all about getting your customers to feel something.
It’s about psychological tapping into how your customer’s mind works and creating imagery that resonates with them, but this is obviously easier said than done.
To help you on your journey here, we’re going to explore the seven powerful emotional triggers you can use in your day-to-day content and marketing strategies.…
Covid-19 has changed every aspect of our lives, including the way we work, and those changes will remain in place until a vaccine is ready. But with a vaccine months if not years off, what will the future of work look like when a vaccine is found? Will the changes made by employees and businesses end, or will they be here to stay?
Here, we’ll look at some changes likely to stick around even after the crisis is over.
Remote Work
Working remotely from home has become one of the primary ways businesses are addressing the risk of Covid-19 to their employees.…
Once your firm grows beyond a certain size, recruitment becomes a big issue. Finding the right people at the right time can be extremely difficult.
No business can afford to operate for long without having key personnel in place. It does not take long for things to start to fall apart. So, recruitment is not a task you can afford to put off. The problem is that finding and hiring the right person is a time-consuming process. If your business is just taking off or growing fast time is the last thing you have enough of.…
Just about every business owner would like to be able to automate routine, uninteresting activities. There are many ways to do so today, and even an increasing number that goes beyond such basics.
Well-designed chatbots, for instance, can do some fairly heavy lifting when it comes to marketing. Businesses that put effective chatbots in place frequently report enjoying huge boosts to their sales.
Become familiar with the following seven secrets of the chatbot marketing gurus and you will be able to use this versatile technology to support your own business.…
