4 of the Best PPC Keyword Research Tools You Need in Your Arsenal

Pay-per-Click (PPC) advertising is one of the most profitable digital advertising strategies today, but to succeed with your PPC campaign, you must first perform proper keyword research, which is a combination of science and art.

Using keyword research tool

Grouping and organizing your keywords will enhance your PPC strategy, allowing you to create relevant high-quality ads, and landing pages. This is crucial because text ads must be relevant to the keywords you’ll be bidding on to earn high ‘Quality Scores,’ which is the most important factor that determines your cost-per-click (CPC) and the placement of your ads (as used on well-known paid advertising platforms like Google AdWords, CPL One, Bing Ads, etc.).

In this article, we’ll discuss some of the best PPC keyword research tools available on the market today. Let’s dive in!

The Best PPC Keyword Research Tools


Neil Patel's Ubersuggest

This all-inclusive tool is one of the most powerful SEO and PPC keyword research tools on the web today. With Ubersuggest, you will be able to find unique keywords to create highly-targeted ad campaigns, as well as optimize your website or landing page. Another awesome thing about this tool is that it is free to use, which is perfect for those who are just getting started with their digital business and don’t have much money to spend.

Ubersuggest uses tools such as Google Analytics and Google Search Console to find the right and most relevant keyword information for you. Aside from that, you can also use this tool to look for keywords for search engine optimization (SEO). You can also use this tool to spy on your competitors and “steal” some of the keywords they use to your advantage. This makes it easier for you to choose the right keywords to maximize your PPC efforts.


Wordstream keyword tool

This is another highly-useful keyword research tool and one of the most sophisticated in the market today. The company claims they have a search base of queries by trillions. One of the things it can help you with is to perform in-depth, relevant keyword analysis for effective ad campaign optimization. It also has a vast collection of long-tail keywords, which you can use in your campaigns. Aside from that, it has other useful free tools and features to help you improve your ad campaigns, such as the Negative Keyword Tool, Keyword Niche Finder, and Keyword Grouper.

Wordstream has a premium version that gives you also access to Google Search Volume and Competitor Analysis.

Google Keyword Planner

Google Keyword Planner

This free keyword research tool is a part of Google AdWords. It’s also a popular tool among SEO experts because it’s one of the most – if not the most – reliable pay-per-click (PPC) keyword research tools for keyword analysis. This makes it the first tool you will need if you’re yet to launch a new ad campaign or website.

Using Google Keyword Planner allows you to find potential keywords for your paid ad campaigns, including search volumes by month, and average cost-per-click. While it was initially offered strictly for AdWords users for PPC campaigns, it is also effective in SEO keyword research.

Wordtracker Scout

Wordtracker Scout

What sets Wordtracker Scout apart is that it has a keyword research tool that gives you access to the exact keywords your competitors are using. This can help you identify some of the highest-converting keywords they use, as well as related keywords they might not know about. Aside from that, it also has an excellent SEO Audit functionality, helping you level up your website’s SEO.