Never underestimate the power of marketing for a business of any size. Marketing is becoming essential in customers’ decision-making. For small businesses, you may not have the funding to hire specialists or employ an external company to help you with advertising.
Here are a few ways you can be proactive in your marketing effort but before we dive in, check out the marketing sales funnel to see just how important it is to market properly when trying to grow your business.…
In the world of marketing, there are so many new and creative designs so it is hard to stand out. However, it can get easier when you have some guidance. So, here are 4 marketing tips that are extremely valuable for any business regardless of the size or the industry it is in.
1. Add Videos to your Ads
Ads are key. We are sure you already run ads or have run ads. Now it is time to step up your game.…
Customers today have increasingly shorter attention spans, and you have to find a way to stand out with your message if you want to get them to listen to you. This generation is constantly interconnected and is looking for quick satisfaction. One study by Microsoft found that the human attention span dropped to 8 seconds and shrunk by nearly 25% in a few years. The challenge is even greater for enterprise marketers who might be trying to expand their audience past their core base.…
Search engine optimisation is one of the most effective ways to drive traffic to your platform, yet for the best results, SEO should be carefully integrated with your other digital strategies. Digital marketing can seem like a nightmare to the average entrepreneur and rather than spend the time to master this, it is more effective to outsource all your digital marketing needs to a single agency.
The Importance Of Keywords
The short phrases that people type into the Google search window are obviously critical.…
When it comes to marketing, the aim is all about connecting with the customer and having them emotionally resonate with the messages you’re trying to send. Whether invoking emotion or getting them interested in what you have to say, it’s all about getting your customers to feel something.
It’s about psychological tapping into how your customer’s mind works and creating imagery that resonates with them, but this is obviously easier said than done.
To help you on your journey here, we’re going to explore the seven powerful emotional triggers you can use in your day-to-day content and marketing strategies.…
The proof of a good online marketing strategy is in the ROI you receive in exchange. The ROI can be in the form of increased sales or more brand awareness/user engagement, and so on. Effective marketing strategies cannot rely on assumptions and conjectures – it needs scientific data.
Extensive market research has to be conducted on your target audience to understand their pain points before you can provide them with actionable content that will benefit your business. Researching customer behavior will not only help you at the production level but also aid your marketing exercise.…
Always had a keen eye for adverts? Do you naturally find yourself studying the intricacies of advertising campaigns? If so, then you should consider forging a career for yourself in the field of marketing. In fact, there’s no need for you to stop there… go the whole hog and become the best, most successful marketer that you can possibly be!
For advice on how you can reach these lofty heights in your chosen profession, be sure to read on.
Get yourself a Marketing degree
Ignore the fact that you do not need a degree to enter into some niche areas of the marketing profession — if you want to be a successful marketer, you need to get yourself a marketing degree whether it is necessary for you to do so or not.…
The more straightforward and minimal adverts tend to stick in our minds. This strategy sounds risky, but some big brands have perfected the technique. Mysterious marketing like this proves how well previous campaigns have worked. When you see the golden arches for example, no further explanation is needed. Plus, iconic logos transcend language and cultural barriers, creating an image that is recognisable around the globe.
How can your brand can follow suit and seek mysterious marketing success? Let us guide you with through some companies that have harnessed the power of mysterious marketing in the most creative ways.…
Digital marketing has become the preferred method of reaching clients and customers. While it hasn’t usurped traditional marketing methods such as print, radio, or television, digital marketing is a necessary portion of an overarching marketing plan. By putting together a successful digital marketing strategy, you can increase your reach and, hopefully, your sales.
Here are a few tips to build a successful digital marketing strategy for your business.
1. Build a Brand
The first step of any successful digital marketing strategy is building your brand.…
Nowadays, people look for answers and solutions to their queries and problems online. From blogs to social media and video streaming services, the Internet has kept people away from boredom. Naturally, businesses are also fond of using these platforms and tools in an attempt to run their advertising and marketing strategies effectively.
Video marketing, in particular, has proven to be an efficient method in reaching out to existing and potential clients. And while you may have been using alternative marketing methods (e.g.,…
