The last couple of years saw a surge in the prominence of video content as a digital marketing tool. Video content has been changing the landscape of digital marketing. It is one of the most versatile and competent digital marketing tools and a fundamental component of a sound marketing strategy.
When it comes to business growth, video marketing is one of the best means of branding. With video dominating the social media front, it is one of the latest additions to the promotion toolbox of marketers.…
If you’re a business owner wanting more home improvement leads or customers for a custom ceramics business, generating leads for your business is vital. There are many ways to generate leads such as SEO (Search Engine Optimization), Google Ads, and other lead generation services. However, social media sites are new, amazing ways to generate leads.
By using social media to market their services and products, businesses have cut their marketing costs drastically. Social media apps have millions of users who are constantly searching, browsing, and clicking on things.…
As you can probably tell from the term ‘webinar’ alone, a webinar is an online seminar. It has all of the essentials of a seminar – including a presenter, presentation and audience. However, webinars are held entirely online – right down to the Q&A where attendees put forward questions to be answered live.
Sadly, most webinars attract little interest – with 78% of webinars garnering 50 or fewer attendees, according to Search Engine Journal. What should you avoid doing to help prevent your own webinar’s attendee numbers from faltering?…
Starting your own business is incredibly exciting. But there is a lot of things to organize.
One of those things is insurance.
Trying to navigate which types of insurance you need can be tough. However, this post will shed a little light on which policies you need in place and why.
The cost of small business insurance
There’s no one size fits all when it comes to insurance – for both big and small companies.
Some businesses will inevitably hold more risk than others.…
Running a business comes with all kinds of challenges. One of the most compelling issues that many business owners worry about is how to stay ahead of the competition.
Finding the newest and best services, products, and techniques for your business is an important way to stay one step ahead. However, how can you find the best new things for your business?
photo credit: Visual Tag Mx / Pexels
Invest in Quality
Paying more for quality products can be hard, especially if your business is young.…
Getting noticed can be a challenge when you’re in the initial stages of a new small business venture. You have a limited budget, no history in the area, and a small or non-existent client base.
Although you probably don’t have much money to spend on marketing, spreading the word about your business is more important than ever at this time. Here’s what you need to know about how to market your new small business on a restricted budget.
Target Your Marketing
Targeted marketing is important for any business, but it’s even more important for a small business that’s just getting started.…
As a new business owner, you have a lot on your plate. Naturally, as your business grows, you start to bring on new people who can help with the workload. However, hiring new employees and getting them set up and familiar with the organization isn’t as simple as snapping your fingers and making it come true. This process takes up a lot of time and resources.
As a growing business, you know that time is money, and one way you can increase efficiency is by getting document workflow software.…
Getting motivated or inspired to start a business is the first and easiest step to creating one. However, you need to figure out the right strategy beyond your desires and motivations, which begins with finding a niche market, designing a market entry strategy, and having a sustenance plan in place.
With all of these factors figured out, it becomes possible to start and sustain a business. However, finding a niche market is often easier said than done.
Considering that many market niches exist for you to choose from when going into business, it can sometimes be challenging to select the right one.…
Construction companies may face difficulties when setting up a new construction project when it comes to order management. When setting up construction projects, the companies must order supplies according to the project specifications, and they need a complete plan for the project. By implementing better practices, the construction companies stay on task and avoid common issues.
1. Use An App to Order Supplies
New apps are available through building material suppliers that make it far more convenient for construction companies to place their orders.…
Never underestimate the power of marketing for a business of any size. Marketing is becoming essential in customers’ decision-making. For small businesses, you may not have the funding to hire specialists or employ an external company to help you with advertising.
Here are a few ways you can be proactive in your marketing effort but before we dive in, check out the marketing sales funnel to see just how important it is to market properly when trying to grow your business.…
