In the fast-paced world of social media marketing, TikTok has emerged as a powerhouse platform, with millions of users and a unique focus on short-form video content. To make the most of your TikTok marketing efforts, it’s essential to not only create engaging content but also measure its success.
In this article, we’ll explore the key performance indicators (KPIs) and analytics tools that will help you gauge the impact of your TikTok campaigns and make informed decisions to achieve your marketing goals.…
If you’re a business owner wanting more home improvement leads or customers for a custom ceramics business, generating leads for your business is vital. There are many ways to generate leads such as SEO (Search Engine Optimization), Google Ads, and other lead generation services. However, social media sites are new, amazing ways to generate leads.
By using social media to market their services and products, businesses have cut their marketing costs drastically. Social media apps have millions of users who are constantly searching, browsing, and clicking on things.…
Did you know that over 3.8 billion people are on social media? That means that ignoring social media content marketing is just not an option.
However, creating social media campaigns is a time-consuming process. And if you already have your plate full with other marketing tasks, social media can begin to feel like a burden.
Well, you’ve come to the right place for help! It’s possible to reach your target audience on social media, even with limited time in your day.…
Facebook is far and away the most popular social media platform in the United States. That’s true however you slice it — whatever your preferred metric.
It follows that Facebook is far and away the most important social media platform for U.S. marketers. If your company doesn’t yet have a basic Facebook presence, it’s almost certainly leaving leads and conversions on the table.
Fortunately, launching a successful Facebook marketing campaign doesn’t require a massive investment of financial resources. Nor does establishing a robust, customer-facing Facebook presence that attracts prospects with quality content and compelling differentiators.…
Like other businesses, real estate has been moved online. Social media marketing is the most powerful and effective strategy of the time. You need to craft a social media marketing campaign for your real estate business also.
From the real estate experts, as well as the real estate prep guide materials you can find online, you can learn about the things you should be doing for marketing your real estate business. You’ll learn that online search – including social media search – is the most feasible medium for finding the properties for buying and selling.…
There was once a time when the most viable means of advertising a company were spreading the word in newspapers and on TV, notoriously expensive forms of advertising. As a result, small businesses often faced an uphill battle in trying to get noticed above larger, richer competitors.
However, those “bad old days” for small businesses are now largely over, thanks to the advent of social media. Platforms like Instagram, Facebook and Twitter have largely levelled the playing field with their cost-effective advertising models, including the modern strand of influencer marketing.…
Everywhere you look online, there is discussion on the magnificence and potency of social media. There are renowned authors churning out books on how to use social media for businesses. There are also self-acclaimed experts showing off their “achievements” with case studies of businesses that they helped to achieve “success” using social media. This picture is enough to make small business owners grow a fixation for social media marketing. But it is not all fine and dandy.
This survey showed that over 60% of businesses haven’t seen any return on investments on the social media activities.…
When it comes to link building, one of the easiest ways to land quality links is creating viral content. A viral piece of content is one that your audience will pick up and willingly share with their networks. It becomes viral when hundreds of people you are not directly connected to share and talk about it. Your viral content can be clever infographics, videos or blog posts, but how do you create them? Here is what you need to do.
The content should be entertaining
You may be waiting for one of your everyday pieces of content to quickly go viral, attracting thousands of old and new customers.…
When social media marketing first came on the scene there were concerns raised that it might not yield a return on the investment. Now, we know that those early adopters of this marketing strategy actually managed to convert friends and followers into customers. In the meantime, traditional channels of media marketing (i.e. television and newspapers) took a hit. In the ever-evolving platform of social media marketing, one thing is certain: There are always new ways to get an edge on your competition, if you act fast.…
Social media presence is very necessary for any business today. Even if you are a small business social media does not become any less relevant for you.
The best thing about using social media for small business is that so many tools and platforms are free and that is something you can capitalize on… and there are always new tools and platforms launched – so, more options for you!
Getting a Facebook page or organizing a Tweetmob on Twitter doesn’t cost anything.…
