In the world of marketing, there are so many new and creative designs so it is hard to stand out. However, it can get easier when you have some guidance. So, here are 4 marketing tips that are extremely valuable for any business regardless of the size or the industry it is in.
1. Add Videos to your Ads
Ads are key. We are sure you already run ads or have run ads. Now it is time to step up your game.…
Did you know that poor software quality results in a loss of around $2.84 trillion collectively? That’s huge! Not only that, a survey found a loss of approximately 1 trillion assets globally. This is just the tip of the iceberg! Thousands of enterprises across the world are dealing with software glitches. Surprisingly, these IT snags are even upsetting big companies like Facebook, British Airways, and others.
Precisely why the importance of software testing is snowballing right now. CIOs from different industries vouch that software testing allows them to reach new milestones.…
As an eCommerce business owner who’s looking to sell products overseas, the idea of taking on a global platform can suddenly feel overwhelming. Breaking into the international market means strengthening your market share, enhancing brand awareness, and increasing your revenue, but only if you take the right approach.
When scaling your eCommerce business internationally, there are multiple elements to consider, including finding the right sales channels, payment options, tax rules and regulations, as well as getting to grips with an international returns policy.…
After over a year in survival mode, you might have set your site on growing your small business. You want to eliminate waste and use tried and trusted measures and fresh ways discovered through lessons learned, to take your company to new heights in profitability.
Advertising
Reaching as many customers as possible is a tried and proven method for growing any small business. Thankfully, you have an abundance of resources at your disposal. Social media is nothing new and is quickly attracting businesses large and small because of the low cost.…
As a leader, one of your most important tasks is to ensure that your people are engaged in what they do. After all, you don’t want them to slack and not deliver results. Here are five ways to ensure they stay engaged.
1. Develop a personal relationship with your employees
Employee engagement is a hot topic in the business world. Some say that you should hire for attitude and train for skill, others say it’s the other way round.
One thing’s for sure, if you want your employees to be engaged and enthusiastic, then they need to have a positive relationship with their employer.…
Customers today have increasingly shorter attention spans, and you have to find a way to stand out with your message if you want to get them to listen to you. This generation is constantly interconnected and is looking for quick satisfaction. One study by Microsoft found that the human attention span dropped to 8 seconds and shrunk by nearly 25% in a few years. The challenge is even greater for enterprise marketers who might be trying to expand their audience past their core base.…
There are many different reasons why people start blogging. Some want fame and to make a living, others want to share their experiences, or enjoy their own little corner of the internet where they can share their thoughts and feelings. On the other hand, others may be taking a digital marketing approach and starting a blog for their business pages.
No matter what your reasons are behind blogging, it takes a lot of work and, even if you have a lot to say, the effort of setting up and running a successful blog is akin to a full-time job.…
When you’re reopening your business’ doors to your workers, you want to make sure that everything works well so they can get back into a work rhythm without a hitch. You want to make certain business is booming as well as it was, or even better than it was before the pandemic struck.
You want to make sure that your business is flowing well and that your workers can focus solely on what they’re supposed to be doing, which is why equipment maintenance should be your chief concern.…
Even without meaning to, people make a number of inferences about new acquaintances within the first few minutes of their initial meeting. While these perceptions may be inaccurate and subject to later modifications, they impact people’s future interactions in significant ways. The same is true for consumers and the businesses they visit. It’s essential that your company, whether you operate virtually or in a brick-and-mortar shop, make a positive first impression on potential customers.
Consider several things you can do to earn and maintain patrons’ confidence.…
Growing your business should be a short- and long-term goal for any entrepreneur. However, figuring out how to increase revenue and meet the new demands requires a bit of savvy and following in the steps of those who’ve successfully gone before you.
The past year has been unique for most small businesses. More people are staying inside, and 60% of shopping is now online. If you have a particularly successful marketing campaign, demand could suddenly skyrocket.
Now is the perfect time to tap into new consumer spending and prepare for any sudden shifts in your industry.…
