Branding is one of the key components of business success. Whether you are a small home-based business or a multi-billion-dollar global corporation, you need to focus on establishing a reputable brand, which will help you to achieve profitability. That being said, the rest of this post discusses some of the mistakes that you need to avoid when it comes to branding.
Replicating What Others Are Doing
It’s tempting to follow the strategies of other companies, hoping that you will be able to replicate their success.…
You’d be forgiven for thinking that a new enterprise has little chance of competing against a large, established organization. True, existing conglomerates have the upper hand in terms of budget, resources, and manpower. Yet there are many benefits to being a small venture, and indeed these can provide a great competitive edge for small and independent businesses launching into the market.
From commercial aspects such as focused marketing spend to greater agility and authenticity, here are some of the characteristics small brands can bolster to compete against bigger companies.…
Long before the internet and social media, restaurant reviews have always played a major role in the business. Between food critics and journalists expressing their experience at a restaurant could make or break an establishment. Restaurant owners fought long and hard battles to appease these people to entice customers to their establishment, not send them packing.
Nowadays, anyone who has access to the internet and belongs to a social media can review a restaurant for all to read. Consumers are visiting restaurants and then leaving their opinions for friends and followers to see.…
This article will inform you about everything you need to know when looking to register a company name and/or structure for your newly formed business, including the advantages and disadvantages of the most common structures, giving you an indication to the structure best suited to you.
Register as a Sole trader
Registering as a Sole Trader is one of the most common and straightforward options for anyone looking to start their own business. It is often adopted by ‘lone’ businessmen and women such as Personal Trainers, Accountants, and Photographers, to name a few.…
Restaurant marketing strategies have become critical because the majority of millennials have ranked eating out as a number one priority. Millennials are willing to spend good money on going out to eat and it ranks higher than apparel, beauty aids, electronics, cosmetics, and many other products.
Studies have shown that millennials who are between the ages of 18 to 34, dine out at least 3 times a week and are substantial money spenders. They have surpassed the baby boomers and is considered the most profitable group for marketing strategies.…
When your business isn’t ready for a brick-and-mortar office, or plain doesn’t need one; there are two basic options as to where you should register your business. You still need an address to register your business with the government and receive official mail at.
It’s easy to rent a virtual office or post office box, but deciding which is best for your business can be a tough decision. A PO box is certainly the least expensive option, yet doesn’t offer nearly the benefits a virtual office does.…
A virtual receptionist can save you loads of time, money and customers. They can take away nearly all the phone-related stresses related to your business, while saving tens of thousands a year in expenses over a physical receptionist holding down an office for you.
A good physical receptionist will cost you anywhere between $60 – 70,000 per year when you add up their base salary, overtime pay, benefits and tax obligations paid to the government.
If you’re a vagabond entrepreneur that runs your business from the road, renting an office is the last thing on your mind.…
Being in the business of beauty is more than just about selling your products as fast as you can. You can’t expect retailing beauty items to be the same as selling, say, crockery or office supplies. Skincare products and cosmetics tend to be more intimate and more personal because their purpose is fulfilling that fundamental desire among people to look good and feel great about themselves. As a beauty store owner, you have to be more refined in your approach to selling.…
Every businessman likes to see his business at the peak and he has the right to wish so, but not every businessman make his best efforts towards achieving this status. This is partly because of the lack of resources and effort in learning about the ‘game,’ such as how to register your company, how to apply for Itin, how to secure funding, and so on – which can help ensure the business succeeds.
Here are seven ways to make your business a real success.…
Buying cars for your business can be a very expensive affair. Buying a car requires a large amount of capital, which you may not immediately have to hand – and the vehicle will begin to depreciate in value as soon as you drive it away from the showroom forecourt.
There’s also the additional maintenance and repair costs, which can really add up over the lifetime of the car.
Instead of buying, have you considered leasing or renting a business vehicle instead?…
