Customer loyalty is often associated with B2C markets. But in order to stand out in often saturated and competitive sectors, B2B companies should use it as a way to ensure they don’t lose their customers to competitors too. From creating repeat business to achieving bigger sales, there are many benefits of achieving customer loyalty. However, it is especially important for B2B businesses because they often focus on finding new customers, rather than keeping their current ones engaged, interested and happy.
Research from Gallup, a research-based global performance management consulting company, has shown this is a problem.…
Business organization is essential to maintaining smooth business operations and increasing employee productivity. The latest Office Depot Small Business Index shows that 83% of small business owners believe an organized workspace is a critical part of their business. About 63% percent believe that organization correlates to their business’ profitability.
Whether you’re blessed with natural organizational skills or not, there are several things you can do to make sure your business is organized.
Here are five tips to organize your business:
1.…
With so much competition and a million and one methods, effectively promoting your business can seem daunting. Let’s look at five top digital marketing strategies that will ensure your business gets noticed online.
1. Website Design
Businesses often overlook the importance of web design in their digital marketing strategy. Having a quality website can hugely impact customer experience. If you’re putting in the effort to attract your target audience to your website, you don’t want them immediately clicking away because of poor navigation or confusing graphics.…
Demand for courier services has seen remarkable growth in the last twenty years. As E-commerce has revolutionised shopping the world over, hundreds of new couriers have started offering their services, whilst existing couriers have expanded to meet global demand. The internet is a great way to promote your business, and attract thousands of potential customers who have the problem that you can solve! Expanding your reach to the world will help your business to flourish.
Changing Customer Demands
The kind of product available for purchase online has changed too; one of the most popular items available for purchase in the early years of the 21st century was books (the physical kind!).…
Risk is something that is inevitable. When confronted with a risk, organizations can falter or prosper, depending on how prepared they are with the uncertainty. This makes it important to put an emphasis on risk management, which will be a key element of the success of any business.
How will it be possible for businesses to manage risks? Keep on reading and we’ll share with you some of the ways by which risk management can be implemented.
Seek Outside Help
This is especially true in the case of a small business without the luxury to have enough human resources.…
SEO is a marketing activity like no other: mere decades old; conducted in relation to an ever-evolving, secretive computer algorithm, made by a company tipped to take over the world; and lacking the roots in human psychology that makes traditional advertising more intelligible.
So, it’s no wonder SEOs are constantly complaining about being seen as tech-y mystics – but that’s not always a bad thing.
A slight fuzziness in client-agency relations can enable the trust in expertise required for professionals to do their jobs; can prevent clients meddling and bosses micro-managing.…
Invoicing has become a crucial part of most small businesses as it might not be so easy to set up a team for the sole purpose of keeping accounts – and also to pay them. That’s why if you run a small business, it’s advisable to take care of the drafting, processing and sending of invoices – or better yet, assign the task to some of your senior employees.
Besides delegating the role to some top members of staff, it’s wise to use a private cloud or make certain services and software available to make the task easy for them.…
The global outsourcing market is worth $88.9 billion in 2017 and this figure is expected to remain steady. Whether it is to address a talent gap or to improve the value of a service, outsourcing certain parts of a business make sense. It improves overall productivity, ensures the best performance in that sector and leaves managers with enough time to concentrate on the things that matter the most such as management and steering the company in the right direction. In addition to cost-efficiency, you reduce overhead costs and improve operational control.…
There are millions of coders in the world, each one expert in two or more languages and can be specialist to specific industries and sectors. With so many software coders competing for limited positions, its natural to find many unemployed programmers.
Being unemployed is not a stigma, it’s a fact of life just like taxes and death. Everyone is unemployed at one stage in his or her life; even Steve Jobs was fired from Apple and as unemployed for a time.…
EMV stands for “Europay Mastercard Visa”. It’s considered a global standard in payment processing and fraud prevention. The benefits, as far as secure payments go should be obvious.
When you have literally the world’s biggest credit card providers offering a technology specifically designed to protect themselves, their clients and their customers from costly credit card fraud, there are going to be an untold number of benefits at your disposal.
Contactless or “tap” payments are highly disputed. They seemingly eliminate the inherent security benefits of chip-card tech, because the user isn’t required to enter a personal identification number (PIN).…
