5 Ways to Use Digital Marketing to Promote Your Business Online

With so much competition and a million and one methods, effectively promoting your business can seem daunting. Let’s look at five top digital marketing strategies that will ensure your business gets noticed online.

Barbershop owner doing digital marketing

1. Website Design

Businesses often overlook the importance of web design in their digital marketing strategy. Having a quality website can hugely impact customer experience. If you’re putting in the effort to attract your target audience to your website, you don’t want them immediately clicking away because of poor navigation or confusing graphics.

Visual elements can powerfully influence customers and often lead to further engagement with your business. A clean and professionally designed website will leave customers with a good impression, even on a subconscious level. This will further promote your business as reputable and result in return visits and/or purchases.

2. SEO

Search engine optimization is an effective digital marketing strategy to promote your business to the right people and drive traffic your website.

Organic results that show up in Google’s search rankings are seen as genuine and relevant. It can therefore be more beneficial in the long run to focus on copy, readability, grammar, keywords, and user experience before paying for ads.

With the SEO landscape constantly evolving, it can be a little confusing to know what’s most effective. 3WhiteHats offers many digital marketing services to businesses looking to promote themselves online. This agency utilizes tailor-made SEO campaigns focusing on engagement and building long-term relationships, with careful planning, research, optimization and execution for each individual business.

3. Content Marketing

Creating, publishing, and sharing valuable content is one of the most powerful digital marketing methods. Customers take notice and appreciate when a business is putting out useful, interesting, and well-thought-out media on a consistent basis.

Creating a blog for your company’s website can be the best thing you can do to promote your business. After all, websites with a blog have over 400% more indexed pages. The more well-written, well-designed content you have on your blog, the more chances you have to attract customers to your website.

Engaging social media content

4. Social Media Engagement

The amount of followers your business account has on Instagram doesn’t matter nearly as much as it used to. Engagement is essential to any social media marketing strategy, and shows the power of genuinely connecting with your audience.

Be sincere in your offers to help your customers, acknowledge their feedback, and provide a quality experience.

5. PPC (Pay Per Click)

Once you have developed solid content marketing and social media engagement strategies, Pay Per Click (PPC) can be very effective to promote your business to your target audience.

PPC is a popular method of buying visits to your website, and Google rewards those whose ads and landing pages are high quality and attractive to users. When planned and executed well, businesses can experience enormous growth.