Do Small Businesses Need Business Intelligence?

Online resources have transformed the business arena of today, introducing new tools and reinventing the rules of the game. The economy has become increasingly data-driven, but business intelligence framework requires financial and computing resources, which makes the process of assembling it troublesome for small enterprises.

Lack of funds, internal know-how or vision is often the reason for abandoning this incredible growth inducer. This is a shame, as performance statistics and response rates help businesses get their operations off the ground and gain edge on the market.

samll business big data

Step by step

Today, customers can easily determine whether they are overpaying for your services by comparing the prices with the competition. They are also keen on interacting with brands on social media and other digital avenues, providing a valuable pool of feedback. Therefore, the power of business intelligence should be used for getting hold of rising trends, researching market developments, and evaluating the performance of sales teams. However, soaking the data of this magnitude means that you must possess the capacity to monitor real time input related to sale fluxes, as well as marketing campaigns.

Regardless, running a company on a shoestring budget is precisely the situation where you should be weighing growth and investment opportunities. A good business Intelligence software allows business owners to solve specific problems on their way to prosperity and scale up to take on larger projects. In other words, it is a perfect match for organizations that take baby steps, all in preparation to make leaps and bounds. So, look no further than cloud computing, your ticket to the world of bid data. The price of utilizing top-notch services might put some people off, but the good news is that there are ways to bring down the costs.

Namely, you can most often turn off the platform of choice whenever it is not needed. What is more, companies with humble funding should take advantage of open-source software to mitigate the impact on the budget even more. Take the example of Amazon’s Elastic Compute Cloud, a service which gives businesses a chance to conduct inexpensive experiments and surmount the learning curve. The best thing about it is that you can pick cloud resources you want to employ, even if it is just for a shorter period of time.

cloud computing

A big decision

Before building a data warehouse and diving into analytics, one must set up a solid plan and strategy for harnessing the tremendous potential of business intelligence. Albeit cloud and IT technologies include the automation of many tedious tasks, there is still a great deal of human exertion involved. Also, traditional IT systems are no match for complex and enormous sets of unprocessed data. The vast ocean of info is not worth a dime if one cannot pinpoint bits of data that add real business value and improve the effectiveness of the decision making.

Tools such as Google Analytics could also serve as a good starting point. With the help of these cost-effective software solutions, users are able to keep track of the number of visitors that come to the website. Moreover, it is possible to gain insights into the activities they perform. This does wonders for companies that exploit multiple online channels. As these platforms vary in terms of functionalities, performance and target audience, figuring out which ones are falling behind and identifying those that bring more benefits is something that gives you a sharp business focus and a decisive momentum in the market.

Gaining upper hand

Starting small should not prevent businessmen from thinking big, at least in terms of data. The first thing to do is to embrace the principles of the knowledge economy by spurring the perpetual process of business learning. Furthermore, make an effort to find the best possible cloud-based big data provider. You need to solve concrete problems, obtain actionable information, and follow a long-term strategy. Keep the pace with the fierce competition and stay ahead of the curve: Business intelligence does not produce solutions by automatism, but in the hands of capable individuals and dedicated teams, it always does its magic.