How to Support Your Grieving Employees With Grace

Dealing with the death of a loved one is difficult no matter what, but it’s especially stressful to try to do so and make it into work every day. Ninety percent of businesses surveyed by the Society for Human Resource Management give their employees paid bereavement days, and as a small business owner, it’s vital you support your employees during times of emotional hardship. Be clear on what you’re legally required to provide and what actions, though motivated by good intentions, may actually overstep your professional bounds.…

Five Ways Small Businesses Can Help Local Charities

Have a favorite cause you’d like to help out? Wondering what you, as a business owner, can do to leverage your position in the community? There’s actually quite a lot! Your business is probably already set up with a number of different promotional platforms – it’s just a matter of using them a little differently than usual. Here are some ideas for ways you can lend a hand to the cause of your choice – with the added bonus of generating a little goodwill in the community for your business.…

How to Host and Manage a Successful Business Event

A business event is one of the most effective ways of promoting products, because you hit your target market most of the time. Only those interested (most of them anyway) in the line of products attend the event, so you have already half-sold them to your view. Hosting and holding a business event should thus be one weapon in your armory of sales wares. However, many entrepreneurs are scared of holding a business event simply because they do not know how.…

Hacked! What Small Business Owners Can Do to Avoid a Cyberattack

You’re coming up on the heaviest selling season of the year, and your e-commerce store suddenly goes down. The server is completely inaccessible and you’re running around with no idea what’s going on. Your Web host gets back to you and tells you a DDoS (distributed denial of service) attack brought your server to its knees. Cyberattacks are not something that only happen to large corporations. In fact, Forbes reports 71 percent of cyberattacks actually target smaller businesses with less than 100 employees.…

To In-House or Outsource: Your Foolproof Guide to Optimizing Your Human Resources

Owning a business today is much different than it used to be. Years ago, businesses needed to hire employees to do all the necessary tasks. Companies had an in-house marketing department, and in-house billing department, an in-house customer service department and an in-house HR department. Thanks to technology and the Internet, many companies are starting to ditch the in-house departments and opt to outsource their needs. Today, many business owners are starting to wonder if they should hire someone to work in house for certain tasks and responsibilities or if they should outsource their needs.…

How Coworking Can Benefit Small Business Owners

Whether you’re a small or large business owner or contractor/freelancer coworking provides many benefits whether you’re currently using your own home office set up or work from an office building yourself. Whatever your position you could benefit by using a short term hot desk for your next project or assignment. 1.  Convenience Coworking or also called hot desking offers great convenience. Hot desks are set up in a way that enables you to begin working immediately. There’s no hassle and you can put all your time and focus into your project.…

How to Make Working from Home Work for You

For many of us, office culture can be a little overwhelming. Being asked to do urgent tasks by impatient colleagues, having to work amid a sea of noise and having your precious time eaten into by emergencies – all those problems and more make the world of work seem anything but attractive. Working from home, on the other hand, can be calming, but productivity can be an issue. While you’re in a quieter setting where it’s easier to think clearly, if you’re at home, the temptation to slacken can be all too hard to resist, even if there’s something urgent to do.…

Start Small, Go Big! Secrets to Growing Your Business

Every business has the ability to attract a better earning potential. However, it does take some work in order to achieve desired results. It is particularly challenging for businesses today to survive due to economics and competition from other companies. This is why it is necessary to find some non-traditional approaches to focus upon for better success. While word of mouth, as well as online advertising can work wonders, there are some other business promotion methods to consider, such as those outlined below.…

Print or Click: Which is Best for Advertising Your Business?

Any start-up business with even vague aspirations of becoming at least a fairly well-known name within its industry will face a myriad of dilemmas when it comes to publicising themselves. Should they begin in a low key way or do something flashy? Should they spend a lot or try and market their products without dipping into their bank accounts? One of the biggest decisions any company will face when it comes to advertising their product is choosing the most effective media.…

5 Tips on Being a Lean Startup Entrepreneur With Less to Spend!

The average cost of starting a new business can be just anything, depending on your requirements, plans of expansion and the kind of industry you are planning to work in. No matter if your money comes from the financing and the savings, watch out for how you ultimately spend your money as it can be extremely critical for your business. Now with this, we clearly mean that you will be required to establish boundaries and habits in order to ensure that you are spending money well and quite wisely.…