Sales staff are the gatekeepers of revenue. If they do their job well, the gate is open wide and the income rolls in. If they struggle, the whole company can pay the price.
Given the immense importance of the sales staff, it’s obvious that any company should be alert to ways to get their sales staff better equipped, trained, and motivated to keep product moving. While bonuses and commissions are a key part of this process, it sometimes takes more than money to get people to do their best.…
When it comes to growing a business, there are plenty of options, such as doing more marketing, finding new consumer audiences, offering new products or services, improving customer service and so on. However, one method not enough entrepreneurs focus on is having a better sales process.
Think about how much time you and your team devote to following up on queries each month. You might put key performance indicators (KPIs) in place to help motivate yourself and your team to convert more leads into sales, but this can be wasted energy if you don’t follow up with potential customers effectively.…
Your business will only survive if you have loyal customers who are continuously interested in your products or services. It’s your job to not only grab their attention but then also get them to act and follow through with a purchase.
You can’t sit back waiting for consumers to flock to you and hope that they choose to spend their money with your company. Be proactive and on top of your game so you can guarantee you hit your sales numbers consistently.…
Oftentimes an “afterthought” in the majority of event marketing and trade show programs, a powerful “table-top” display ought to be the most engaging element of your “face to face” marketing program. No matter if your “table-top” display is actually being utilized at a small trade show, job fair or recruiting event, we have put together a few ideas which we think can help you make a more beneficial display.
nStands, exhibition stand builders in Stuttgart, shares the following tips for making the most of your table-top trade show display.…
In the automotive sector, it seems as if brands have a large budget to put to use when it comes to marketing. According to figures from Google’s Car Purchasing UK Report in April 2017, £115.9 million was invested in online display and direct mail by car dealers in the UK, in 2016 alone.
But how do other sectors fare when it comes to marketing? Automotive firm, Vindis, which offers premium VW services, explores marketing budgets and methods of multiple UK industries here…
Fashion industry
Online fashion sales hit £16.2 billion in 2017 — clearly, there’s a good reason to be in this sector!…
Video is huge, and it’s only going to get bigger. You have television, movies, and advertisements on traditional television, but then you also have an entirely different subset of videos online. Everyone and anyone can become a content contributor, and videos are engaged with more often than any other medium. From YouTube and Instagram Live to traditional TV advertisements, here’s why your business needs to get on the video marketing train.
They Help You Increase Engagement
A great example of how you can create small, bite-sized videos to increase engagement is evident online.…
You’re a business owner, and you’re happy at seeing the same old faces coming in to use your product or service but you wish to see new faces too: it feels like you’re stagnating, with no new customers discovering your company. You may be on the verge of losing your profitability, or you may simply want to feel like you’re always expanding, but in this situation it’s always best to find new ways to entice new customers into contact with your business.…
You’ve been able to generate a super high open-rate for your email campaign.
Success! Right?
Not quite.
The goal of most marketers is to get a high open-rate of their emails, and this is a goal that has become more and more emphasised as the email open-rate has declined over the years as the number of emails being sent has skyrocketed, and our email inboxes are literally bombarded with emails from people trying to get our attention and money. When email marketing was just a baby, open-rate wasn’t really something that people paid attention to, because the open-rates were obnoxious if you compare them to the rates that are considered “good” today.…
Marketing isn’t all about design: it’s also about where you place your ads. Many business owners and marketers need to consider where they will locate their printed products once they’re complete — put them in the wrong spot and your ROI could plummet!
Need advice on banner placement to achieve the best ROI on your next batch of roller banners? From store window to trade show, this guide delivers the tips you need to boost your next marketing strategy.
Award ceremonies
Ceremonies that celebrate the best of each industry are popular and common events across the UK — and these are excellent places to promote your brand with a banner.…
When you’re chasing after better search engine rankings, it’s easy to let your excitement get the best of you. But by keeping your expectations in check and sticking to the strategy you’ve outlined no matter what, some results are bound to follow eventually. By recognizing the most common link building mistakes we’re about to reveal, you’ll be well positioned to avoid making them yourself.
1. You’re trying to rush things along
In the world of SEO, changes don’t just happen overnight.…
