Over the last few years, the internet has become a popular platform for many people to express their views and share their thoughts through blogs. However, you may find that it can be rather difficult to cut through the noise amongst a sea of internet users. This is why we wanted to provide you with this piece, with expert blogging insight from Click Consult, on what you can do to improve the visibility of your site.
While content is a core factor for your site to be successful, with an estimated of 1.7 billion websites, it is important that you also create a strategy that would maximise the chances of people finding your content or site on Search Engine Page Results (SERPs).…
Accounting for 12 per cent of total UK good exports, there is no denying that the automotive sector is of significant importance in regard to a stable economy.
In fact, the UK automotive industry has an annual turnover of more than £82 billion, employing more than 186,000 individuals within the manufacturing process, and a further 700,000 in the wider automotive field.
One specific area within the automotive industry that garners considerable investment is marketing. Although there are occasions when we are driving past a car showroom and a shiny used Ford Fiesta catches our eye, it is a rarity in 2019.…
Organizations have taken pay-per-click very seriously as an advertising model. Indeed, if used appropriately, it has the potential to get you increased web traffic and sales.
In the same stretch, however, PPC campaigns can turn out to be very frustrating, especially in cases where marketers use the wrong approach to market products. Some key basic elements of PPC marketing include understanding the audience, the marketing and packaging the campaign in specific ways.
Generally, there are a variety of reasons why your PPC campaign is bound to fail.…
The digital marketing sector is fast moving with its changes in algorithms, innovations in technology, or cultural trends that are gathering swarms of online attention. There is always something new to keep on top of and new trend setters to watch out for.
Last year, AI began to influence the world of marketing and, according to the Smart Insights report, content marketing was thought to be the single marketing activity to make the biggest impact. Throughout the year, consumers were swayed by experiences rather than traditional ads, and we continued in the shift away from television advertising towards a completely digital world based on big data.…
The proof of a good online marketing strategy is in the ROI you receive in exchange. The ROI can be in the form of increased sales or more brand awareness/user engagement, and so on. Effective marketing strategies cannot rely on assumptions and conjectures – it needs scientific data.
Extensive market research has to be conducted on your target audience to understand their pain points before you can provide them with actionable content that will benefit your business. Researching customer behavior will not only help you at the production level but also aid your marketing exercise.…
Facebook is far and away the most popular social media platform in the United States. That’s true however you slice it — whatever your preferred metric.
It follows that Facebook is far and away the most important social media platform for U.S. marketers. If your company doesn’t yet have a basic Facebook presence, it’s almost certainly leaving leads and conversions on the table.
Fortunately, launching a successful Facebook marketing campaign doesn’t require a massive investment of financial resources. Nor does establishing a robust, customer-facing Facebook presence that attracts prospects with quality content and compelling differentiators.…
Always had a keen eye for adverts? Do you naturally find yourself studying the intricacies of advertising campaigns? If so, then you should consider forging a career for yourself in the field of marketing. In fact, there’s no need for you to stop there… go the whole hog and become the best, most successful marketer that you can possibly be!
For advice on how you can reach these lofty heights in your chosen profession, be sure to read on.
Get yourself a Marketing degree
Ignore the fact that you do not need a degree to enter into some niche areas of the marketing profession — if you want to be a successful marketer, you need to get yourself a marketing degree whether it is necessary for you to do so or not.…
The more straightforward and minimal adverts tend to stick in our minds. This strategy sounds risky, but some big brands have perfected the technique. Mysterious marketing like this proves how well previous campaigns have worked. When you see the golden arches for example, no further explanation is needed. Plus, iconic logos transcend language and cultural barriers, creating an image that is recognisable around the globe.
How can your brand can follow suit and seek mysterious marketing success? Let us guide you with through some companies that have harnessed the power of mysterious marketing in the most creative ways.…
Email campaigns are one of the most important and (still) necessary ways of marketing today. Sure, you might think email is over, but the exact opposite is happening, with millions using it daily! That’s why it’s crucial to start building your email marketing campaign, thinking about how you’ll deliver your messages and to whom.
One of the most important elements of your email marketing campaign is the overall design of it. Yes, even the way your emails look will play a huge role on the overall campaign results!…
Business promotions can be achieved in many ways depending on the creativity of the marketing team. Today, the use of custom badges, which are designed to add value to the users, are used to do the promotions. When designing these badges, the business should put the customers who will wear the badges first. Thus, the badges should be appealing and cause no damage to the fabric of the wearer’s clothing.
For businesses that have not yet tapped into this strategy to do business promotions, there is a lot that they need to know.…
