Digital Success: How to Increase your Site’s Visibility

Over the last few years, the internet has become a popular platform for many people to express their views and share their thoughts through blogs. However, you may find that it can be rather difficult to cut through the noise amongst a sea of internet users. This is why we wanted to provide you with this piece, with expert blogging insight from Click Consult, on what you can do to improve the visibility of your site.

While content is a core factor for your site to be successful, with an estimated of 1.7 billion websites, it is important that you also create a strategy that would maximise the chances of people finding your content or site on Search Engine Page Results (SERPs).

Improving website visibility

Here are a handful of strategies you can implement to your site:

Increasing your domain authority

Domain authority is one of the more reliable ways of scoring used by site owners to determine their site’s ability to rank. The score ranges from 1 to 100, the higher your score is, the more likely it would rank on SERPs. You can utilise free tools like Moz to determine this score.

There are a few factors that help increase your domain authority score, these include domain age and your backlink profile. While your domain age can’t be changed, you can and should work on building a strong backlink profile.

In order to build a strong backlink profile, you want to ensure you have high-quality content on your website for other sites to find it worthy of linking to. Every time an external site links to yours, they are passing authority to it. Additionally, you can reach out to relevant sites to offer to write posts giving insight on a relevant matter or topic within the industry. This would allow your guest article to credit its source, ie: your site.

Effective keyword research

In order for your site to be visible to your desired audience, you would also need to ensure your site is ranking for the relevant terms. You can start by identifying the keywords you would want your site to rank for, usually, something to do with your product, service or content, and use these keywords consistently throughout your site and create content surrounding the topic. Make sure you are not deliberately stuffing keywords onto your site as this can be seen as spammy and Google may penalise you for it.

To take this approach up a notch, you may also want to research the keywords that are most effective in gaining site visitors. You can utilise keyword planner on Google, or other keyword research tools, to give you an insight to which keywords have the highest search volumes and how competitive these might be. You may choose keywords strategically and aim for the keywords that allow you to rank as high as possible and have a high click-through rate.

Tracking website analytics using Google Analytics

Google analytics

Setting your site to be available for Google Analytics also allows you to better understand your site’s performance, your audience’s interests and their interactions on your site.

You want to make sure the right demographic and the site is performing well enough for site visits to convert into successful goals. These goals can be different for everyone, for example, an online purchase, landing on the contacts page or downloading a specific document. You should utilise Google Analytics to see where your site visitors are ‘dropping off’ and improve in specific areas to make sure you increase chances of conversions.

These are just a few ways you can work on your site to maximise its visibility and generate success. Should you need any more details, you can always find experts who can give you long term strategy and advice on how to further optimise your website.