A Marketing Beast With Many Names: The Magic of Animated Whiteboard Explainer Videos

The biggest trend in marketing videos right now is hard-draw, “doodle”-style videos. These videos capitalize on a very basic idea: people like to feel connected with the people they buy from. Said another way, people only buy from people whom they like and trust. Explainer videos that employ a white-board scheme satisfy that need by putting a human touch on an often very stuffy or impersonal media format. The Way Most Companies Do Them Most companies will allow you to download their whiteboard video using software programs like the one at http://www.youtubedownloadersite.com.…

Funny Internet Baby: How to Attract Tech-savvy Market via Videos

On YouTube, I’ve watched too many funny cats and babies videos – and sometimes goats, too – but for some reasons, I just can’t get enough of ’em. Why? Well, they are funny. And funny vids make my busy day; sometimes, they do steal my productive time, but hey, some videos are just hard to miss – and some are too inspiring to skip. Fun aside, as I am in online business and marketing game, I am always looking at how companies are doing with their Internet marketing efforts.…

The Secrets of Getting People to Buy From You: It is Not What You Think

Want someone to buy something from you? Then you need to create a great product and use lots of marketing to make sure they see it right? Well actually no. That is one way to get people to buy for you sure, and neither of those things are going to hurt, but actually people don’t always buy the ‘best things’ and often they spend money for reasons that are completely unfounded in logic and actually don’t make that much sense when you break them down.…

How to Make the Most of Market Research

Conducting effective market research can be one of the most important things you can do as a business, ensuring that you are heading down the right track as far as your customers – both existing and potential – are concerned. Topics can cover anything from new products that are about to launch to the possible outcomes of marketing ideas and how current services could be improved upon. Another way to make the most of market research would be to outsource it to companies like Circle Research, which is one of the best at just this.…

4 Ingenious Outdoor Ads that Show the Power of Advertising

Advertising affects us all in different ways. Some people are happy to openly admit the power it has over them and will freely state that certain adverts make them want to buy certain products, whist others are affected more subtly as the advertising lingers inside their head without them knowing. However, whichever category you would place yourself in, we are all becoming much more aware of marketing, how it works and the tactics that are used to make us buy specific products.…

Developing Your Marketing Efforts In 2014

Internet marketing is one of the fastest-growing ways to conduct business in the world today due to its availability and accessibility to millions of people across the globe. Many businesses feel the need to be online, however many of them may not fully understand the importance of a well. Internet marketing isn’t simply about putting your brochures in electronic form on the internet. A common mistake that a business makes — because they just want to be online quickly — is to treat the internet simply as an advertising medium.…

Mobile Marketing: Opportunities, Challenges, and Trends

Mobile marketing includes any promotional messaging delivered via mobile technology, such as text messages, apps, mobile websites, banner ads, and supporting technologies like QR codes. Simplicity and immediacy are essential for successful mobile marketing. Consumers need to be able to easily understand and instantly react to the information coming across their screens. According to the Mobile Marketing Association (MMA), mobile marketing pumped $139 billion into the United States economy in 2012. Included in this figure were both consumer and business-to-business sales generated via mobile messaging.…

Stand Out from The Pack with Customized Business Signs

Standing out among your competitors is an often overlooked aspect of the business world. One way to set yourself apart from the pack is by utilizing advertising signs to promote aspects of your business, such as a specific product or service. Get Your Message Out Many sign shops offer customized design to their clients, allowing them to have the final say on all aspects of design. Getting your message out there can be extremely important to your overall success, and personalized business signs are an affordable way to do so.…

Kick Off Your 2014 Marketing Campaign on The Right Foot

It’s amazing how quickly 2013 has ended. You are probably still reeling from the 2013 Christmas holiday shopping frenzy with consumers snatching up so many of your products that you could barely keep up with the demand. Yet now is the time to move forward and think about your 2014 marketing campaign so you enter the new year with stellar sales profits. So dust off your marketing strategies, get the sales analysis from your mobile advertising agencies, and let’s figure out what type of marketing campaign to try out for 2014 so you can build off the positive sales growth.…

Best Tips for Marketing to Millennials

Many baby boomers and members of Generation X have a difficult time understanding the millennial generation. However, big businesses are starting to realize that they can’t afford to ignore this demographic. Over 80 million people were born between 1982 and 1993, which makes them a very large consumer market. You will need to understand how to relate to this demographic if you plan to sell products to them. Don’t Underestimate Their Savviness as Consumers Millennials are probably the most tech-savvy generation ever.…