One of the main objectives of any business owner is to grow their sales. There are a number of things that a person can do in order to accomplish this.
First off all, taking the time to research how to best improve a company’s marketing CRM can prove to be very beneficial. Also, making sure that the relationships that a company has with their customers is strong should be the main concern for a business owner. Finally, neglecting to adequately take care of the customer’s business has can make it very hard to grow over time.…
Companies in today’s marketplace have more options for marketing their products than adverts in newspapers or on television. With more and more people using the internet, businesses can reach a larger market through using social media.
There is a lot of potential for small companies to capture a slice of the gaming market, and with more gamers playing online against other gamers from across the world, the internet is a great place to advertise games. While it can be difficult for small independent games developers to compete against the big names in the field, social media can help level the playing field.…
While the world of the internet keeps expanding and new opportunities for digital advertising seem to appear daily, print advertisement is still one of the strongest forms of advertising for both startup and established businesses. While print marketing may not look the same as it did 20 years ago, the practice is thriving and changing to accommodate a rapidly changing business world. Read on to find three reasons why you should consider paper marketing.
It’s Tangible
A mailed advertisement. A page in a magazine.…
According to Gartner the annual spend of enterprises on IT products exceeds three trillion dollars. Until recently, the way decision makers selected and purchased IT products has been based on a traditional process that was stagnant for decades. Enterprise software has always lagged behind platforms and apps that targeted the consumer. YouTube, Snapchat and Facebook were designed for the masses. In other words, if consumer software is the young, vibrant “prom queen”, enterprise software has been the “conservative business woman”.
Not anymore.…
These days, it seems that everyone is talking about digital marketing, and its innumerable advantages that are causing traditional marketing techniques to almost die out. And since trade shows are one of the oldest promotional techniques, you might think that they will be the first to go. While some people would want you to think that, trade shows are actually still very successful at what they were made for. They still attract growing numbers of attendees and they are still an exquisite way to promote a brand.…
Starting a business is a really exciting venture, but simply starting one and doing work doesn’t mean that your business will be a success. For a successful ad marketing campaign, you need to put in a lot of hard work behind the scenes. Marketing for startups is a particular beast to tame as well, and traditional techniques might not always work for such a small enterprise with tight resource and budget restrictions.
Take a look at some of the steps that you can take to make sure that your business gets the attention that it deserves.…
SMS (short message service) marketing, or text marketing, is quickly becoming one of the most common and effective forms of marketing. Many small businesses have been reluctant to try it because they either don’t understand how it works, are afraid it will cost too much, or think they won’t have the time to manage it. But what we’ve learned about SMS marketing shows that it is a viable and valuable marketing option for virtually any small business or organization.
Cost-effective (Cheap)
Cheap can sometimes be seen as meaning of little value or worth and that isn’t what we are saying about sms marketing, that is why we choose to use the words cost-effective.…
If you run a law firm and are concerned about your lack of new clients and cases, you’re probably not doing enough to properly market your business. Many times, companies overlook the importance of public relations and marketing because they think that their work will speak for itself, and clients will simply come knocking. There are things that you can do for your business in order to better market your company in house, or you can choose to hire an outside company to handle your marketing, as well as your legal public relations.…
When it comes to link building, one of the easiest ways to land quality links is creating viral content. A viral piece of content is one that your audience will pick up and willingly share with their networks. It becomes viral when hundreds of people you are not directly connected to share and talk about it. Your viral content can be clever infographics, videos or blog posts, but how do you create them? Here is what you need to do.
The content should be entertaining
You may be waiting for one of your everyday pieces of content to quickly go viral, attracting thousands of old and new customers.…
Why do we remember some ads, but immediately forget others? If you are over forty, you probably still remember many of the jingles and taglines of ads from the seventies and eighties.
It is equally possible that you can’t remember a single ad from yesterday. Don’t worry. This is not the early onset of Alzheimer’s. It is the difference between ads that were designed to speak to the whole person versus ads that are more one-dimensional.
If you want people humming your jingle 40 years later, here’s what you need to know:
Into the Eyes of the Beholder
The eyes do more than just see things.…
