Contrary to what you might have heard, direct mail is not dead. Far from it! Direct mail is alive and well…if you know what you’re doing. If you run your direct mail campaign, it will increase your conversion rates and help you build buzz for your company. This is as true for brand new startups as it is for the old guard.
Granted, there are a lot of barriers that exist on the road to direct mail success. The biggest among them is cost.…
Search Engine Optimization, also known as SEO, is all about making your content appear in the top of Google’s search list. It is about optimizing your website content accordingly. However, as Google’s algorithm is getting more and more advanced these days, it is necessary to shift to more effective and natural and organic ways of SEO. It is important to know that Google’s most important purpose is to deliver authentic content and hence, SEO should be conducted keeping this in mind.…
All startups crave for growth and seek to climb up the business ladder. However, the bitter truth is that a majority of them never makes it through the first year. In such an unforgiving economic climate, you need every weapon you can get. Luckily the meteoric rise of modern technologies has added some new tools to the business arsenal, while still valuing the power of manual outreach. A marketing field has been leveled, and yet the game is becoming more complex, as the Google raises the quality bar for content every now and then.…
People get frustrated when they spend $15 on a disappointing meal, but they’re downright angry when they drop hundreds or thousands of dollars on something that doesn’t meet their expectations. That is part of why consumers often turn to online review sites before they make a decision about which business to hire in their time of need.
Here are some ways online reviews can help or hinder your business.
Increasing Visibility
A high volume of positive reviews can boost your page rankings on search engines like Google; the best-ranked services in a particular area will often appear at the top of the results page.…
Off-page optimization has been through a dynamic period in the last few years. While Google likes to keep webmaster in the dark about the specifics of algorithms, it does provide general guidelines and tips. Google Penguin has marked the end of one era, and propelled SEO to uncharted digital waters. The goal, however, remains the same: To directly influence the rankings and make it to the forefront of the SERPs.
Social engagement
Off-page SEO activities tend to lean towards reputation management.…
The saying goes, “if you want a job done, do it yourself”. However, when money and your brand’s reputation is on the line, it’s safe to say that if you want a job done well, get a professional to do it. Now if you don’t specialise in exhibitions or have a team in your company that does, it’s wise to apply this principle.
Logic and money-saving reasoning says you will be able to do it yourself. That Jimmy over in marketing can balance this with the million other tasks he has on his to-do-list.…
When your business is doing extremely well locally, it is all well and good enjoying that success without thinking too much about moving forward, but that kind of stagnant thinking will not enable your company to progress into the bigger picture, should you want to of course.
Every industry is fast paced these days, so much that current success can never really be enjoyed on a mindful basis, companies constantly need to be not one, but several steps ahead in order to survive.…
Whether you have a big budget for marketing or you have very little money to spend, there are plenty of ways you can grow your online business though your own personal efforts, social media, and streamlining the buying process.
Increase Exposure with Social Media
There are so many options to promote your business. Make sure you have an active page on every social media site relevant to your business. Add follow buttons on your website so that customers are aware of your sites and can follow them easily.…
When it comes to marketing you probably believe that you need to take out a hefty chunk of your annual budget to account for all those paid ads and sponsorships and giant banners that scream the name of your brand at passers by. Fortunately, it doesn’t have to be that way.
Here are 10 low budget marketing techniques that deliver real results – branding-wise and profits-wise.
1. Create great content
If you’re an expert in your industry, it’s time to get typing up blog posts that feature informative content about things your customers are searching for.…
Running an online business, especially if it’s an eCommerce site, is very challenging, especially when it comes to return and refund, goods delivery, and everything that’s related to order fulfillment. While we want our customers happy, we can’t always do that, for one reason or another; moreover, not trying to point our fingers to our customers, some of them are using the ‘loopholes’ in the T&C (Terms and Conditions) – e.g. returning purchased products after the deadline, claiming for flaws in products even though they are caused by careless handling of the customers, etc.…
