The Importance of Keeping Your Site Mobile Friendly

Have you ever wondered what all the fuss is about surrounding the importance of mobile-friendly websites?

The use of mobile devices such as smartphones and tablets is on the rise, and they are becoming our favorite method of accessing the news, staying in touch with friends and family, and even hunting for deals and bargains and buying online.

There is no doubt that consumers are going mobile, so if you want your business to succeed, you need to have a mobile friendly website.

In today’s article, we’ll take a look at three very important reasons for keeping your site mobile friendly.

Mobile shopping

1. Mobile shopping surpasses desktop/laptop shopping

In today’s day and age, almost everyone has some kind of a mobile device; be it a smartphone or a tablet. In fact, in some cases, some of us even have both a smartphone and a tablet.

And according to one study, 55% of consumers spend their time shopping online on mobile devices.

That number will only continue to climb, as more and more people opt for a smaller device which is much easier to carry around.

When you take that into consideration, imagine what happens if mobile visitors come to your website that hasn’t been optimized for mobile devices.

If you’re selling products, your images will appear cut off and force the users to scroll in all directions just to be able to see the image of your product. Your checkout pages most likely will not appear correctly, with form fields being too small, making it impossible not only to type in their information but to see what is required in each field.

And roughly the same thing applies if you’re marketing your services. In both cases, a website that’s not mobile friendly leads to poor user experience and makes them leave your site and go directly to your competitor.

2. Google May Penalize Your Website If It’s Not Mobile-Friendly

Google is much more than a search engine. It’s the Internet giant that loves to shower us with convenient services such Gmail, Google Docs, Google Apps for Business, and more. But at the same time, it is responsible for many rules that determine how a website ranks when someone enters a particular search term.

Google is also smart enough to recognize that many users nowadays prefer to use their mobile devices to access the Internet.

As part of their ever-changing algorithm, Google introduced a new ranking factor. And that factor is how mobile-friendly a website is. If it is, great job, your website will continue to display in search engine results, and may even get a slight boost in rank.

But if a website is not mobile-friendly, chances are Google will omit it from the search engine results.

Don’t let that happen to your website. If you haven’t already, make sure your website follows the rules and behaves as intended on mobile devices.

Email marketing

3. Your Email List Will Thank You

You’ve probably heard a million times by now that the money is in the list. And for many website owners, that statement couldn’t be more true. After all, your email list is full of contacts who are already interested in what you have to offer, be it products or services. They are warm leads and are more easier to convert into paying customers. And a healthy, growing list leads to more revenue for your business in the long term.

But growing your list is even harder if you’re trying to capture new subscribers on a website that is not optimized for mobile devices. So, that means optimizing your email signup forms.

If you want your email list to grow at a steady rate, you need to make sure that your website uses mobile friendly popups.

When your popups are mobile friendly, your visitors will be able to see what you have to offer and all the reasons why they should subscribe to your email list. They will also be able to fill out the forms without any issues.

Most importantly, they will be able to close out the form once they filled it out, without the form obstructing your content.

Do the opposite and they will get annoyed and leave.

Final Thoughts

Having a mobile friendly website is crucial for the success of your business. It can help you to increase your conversion rates, improve your SEO, and help you grow your email list, all at the same time. It also shows your customers that you care about them enough to provide them with a smooth user experience on your website which in the long run, improves your brand image.

Have you checked if your website is mobile friendly? If you haven’t, you’d better take a look!