Off-page optimization has been through a dynamic period in the last few years. While Google likes to keep webmaster in the dark about the specifics of algorithms, it does provide general guidelines and tips. Google Penguin has marked the end of one era, and propelled SEO to uncharted digital waters. The goal, however, remains the same: To directly influence the rankings and make it to the forefront of the SERPs.
Social engagement
Off-page SEO activities tend to lean towards reputation management.…
Blogging is, hands down, one of the best ways to build strong authority in the certain niche. This can mean a world for your fresh startup, or a new website that needs to attract internet traffic. Even many powerhouse brands have benefited a great deal from the guest blogging.
Still, some people look at this practice as a clandestine way to boost Google rankings and trick the almighty search engine deity. Pay no heed to such notions, because guest posts are not mere tools for self-promotion.…
When it comes to link building, one of the easiest ways to land quality links is creating viral content. A viral piece of content is one that your audience will pick up and willingly share with their networks. It becomes viral when hundreds of people you are not directly connected to share and talk about it. Your viral content can be clever infographics, videos or blog posts, but how do you create them? Here is what you need to do.
The content should be entertaining
You may be waiting for one of your everyday pieces of content to quickly go viral, attracting thousands of old and new customers.…
Black hat SEO isn’t something you’ll want to boast about on the average resume, but that’s not to say that we shouldn’t have respect for those who indulge in it. Black hat SEO techniques are inherently extremely successful, so there must be something marketing professionals can learn from the dark side of optimisation. In this article, we’ll zone in on four of the key principles that can help marketers improve their skills and career prospects.
1. Making Money
Black hat tactics tend to be fast and furious: find something that works, exploit it and take the money while the going is good.…
