Facebook is far and away the most popular social media platform in the United States. That’s true however you slice it — whatever your preferred metric.
It follows that Facebook is far and away the most important social media platform for U.S. marketers. If your company doesn’t yet have a basic Facebook presence, it’s almost certainly leaving leads and conversions on the table.
Fortunately, launching a successful Facebook marketing campaign doesn’t require a massive investment of financial resources. Nor does establishing a robust, customer-facing Facebook presence that attracts prospects with quality content and compelling differentiators.…
The last several years have brought many changes to healthcare, as the industry is impacted by politics, technology, and the economy. While many of the changes have been made to improve the existing systems and structure, the changes have made things more difficult for some areas of patient life.
The insurance changes caused by the Affordable Care Act have impacted the financial feasibility of obtaining care, but the stress on doctor/patient relationship has increased. There have also been new changes to the coverage options, restrictions, and applications, which has made it confusing for some patients.…
As the end of the holiday year approaches, many UK workers are gearing up for the long pre-Christmas stint without any additional days off left. Taking one or two longer breaks back in the early summer months might have seemed like a good idea at the time, but if it has left you without the option of any three-day weekends, (essential for ticking off your entire Christmas shopping list in one go), then you might want to be a bit more tactical with how you spend your annual leave next year.…
It can be difficult owning a small business and managing all of the financial aspects that are involved to keep things running smoothly. Having excellent financial management tools can really help you to save time and money and have a transparent view of your business at every stage as you progress through the growth phases.
In this article, we’ll take a look at eight online tools to help you in your financial management process.
Of course, it goes without saying that in business, you need both the right tools and the right system.…
It may seem that keeping track of your financial situation and controlling your money is as simple as reducing the number of expenses you are paying out.
However, if you really want to see improvement in your financial life, you’ve got to develop some good financial habits around saving and investment. This will help you to stay on track of your financial goals in 2020.
1. Don’t live beyond your means
Living within your means is the foundation of good financial health.…
Feeling your business hasn’t grown fast enough? Are you looking to add some extra life to your business in 2020? Do you want to achieve this without having to invest a fortune?
It may seem intimidating and expensive to improve and change your business, but all good business people know that often the small changes can really transform your business, with many of those changes starting with you.
Here are five tips to help you breathe new life into your business over the coming year:
1.…
Always had a keen eye for adverts? Do you naturally find yourself studying the intricacies of advertising campaigns? If so, then you should consider forging a career for yourself in the field of marketing. In fact, there’s no need for you to stop there… go the whole hog and become the best, most successful marketer that you can possibly be!
For advice on how you can reach these lofty heights in your chosen profession, be sure to read on.
Get yourself a Marketing degree
Ignore the fact that you do not need a degree to enter into some niche areas of the marketing profession — if you want to be a successful marketer, you need to get yourself a marketing degree whether it is necessary for you to do so or not.…
Whether you are having a meeting with your employees or with your office managers, it’s important that you have a good meeting room space in your office. A meeting room that’s not only properly designed but also stylish will help you make a great first impression when you are also interviewing potential employees or meeting clients.
In today’s society, what people want from an office is pretty basic such as satisfactory noise levels, acceptable office temperature and a comfortable workspace. There are many easy ways that you can accomplish this and also create a decent meeting room space for everyone in your office too.…
In 2020, businesses can expect to see more changes in the tech industry. This may include social platforms, automation, and artificial intelligence, among others, which may improve convenience to daily operations and cause a business to run smarter.
However, the same tech could also create new risks. In 2020 and the years ahead, more businesses will go digital, which will make the management of risks a critical task.
What Is Risk Management?
Risk management involves the identification of threats, the assessment of risk, and working towards reducing risks.…
The more straightforward and minimal adverts tend to stick in our minds. This strategy sounds risky, but some big brands have perfected the technique. Mysterious marketing like this proves how well previous campaigns have worked. When you see the golden arches for example, no further explanation is needed. Plus, iconic logos transcend language and cultural barriers, creating an image that is recognisable around the globe.
How can your brand can follow suit and seek mysterious marketing success? Let us guide you with through some companies that have harnessed the power of mysterious marketing in the most creative ways.…
