We have previously written a piece on the importance of human capital. It really is vital, and it starts with your recruitment.
There are a number of biases that you need to be aware of when you begin a recruitment journey. When you have battled through the sourcing process, and according to recent research it can be a real challenge identifying the people to bring to interview, you need to get the interview process right.
Human nature means that we make certain snap judgement, and use stereotypes to understand the world.…
The Christmas season is finally here and consumer behavior is now adhering to the holiday spirit. Is your small business ready to attract more holiday shoppers and tackle this not-to-be-missed, lucrative period?
Make sure you’ve got to all the things in the list and get ready to get the sales rolling in. Read on and see if you’ve got everything to help your small business along in all the hustle and bustle of the holidays.
1. Develop a contemplative strategy for the holidays
Planning your seasonal strategy should start early on, so chances are you’ve got this checked already.…
Why do we remember some ads, but immediately forget others? If you are over forty, you probably still remember many of the jingles and taglines of ads from the seventies and eighties.
It is equally possible that you can’t remember a single ad from yesterday. Don’t worry. This is not the early onset of Alzheimer’s. It is the difference between ads that were designed to speak to the whole person versus ads that are more one-dimensional.
If you want people humming your jingle 40 years later, here’s what you need to know:
Into the Eyes of the Beholder
The eyes do more than just see things.…
Every business should consider the importance of investing in printed marketing materials. Printed products act as a tangible marketing tool that if created effectively, can present your products and services in a professional manner. There are several types of printed materials you could invest in, including letterhead, brochures, newsletters, flyers, and more. The more platforms you have for reaching your target audience, the better your chances are of securing new business on a regular basis.
Doing it Right the First Time
First impressions are pertinent to a company’s reputation.…
There are several positions available in the job market for students studying political science. Many people do not see the benefit in pursuing a Master’s in Political Science; however, those that do will find a plethora of opportunities upon graduation. From advocacy to electoral work, there are several positions in each avenue worth researching.
With advocacy, you are working directly with the public. You’ll have the option of managing events, advocating issues, operating the political action committee, communicating with the public through media and fundraising outreach, or manage business affairs.…
Healthcare fraud is when a patient or provider turns in misleading information to a health plan required to determine the amount of benefits payable. Those who abuse the procedure put beneficiaries of welfare and health at risk and cost taxpayers millions of dollars.
Whether it’s a solo effort or an organized effort of a member, provider, or any other individual who bends the rules, healthcare fraud is a growing problem. It exploits the beneficiaries and robs them of resources crucial to their well-being.…
Are you planning to start your own online ticketing business? For this you need to look out for a bigger event like a Jay Chou tour event where people would like to buy tour tickets. Starting an online concert ticket business sounds like a great plan, but you certainly need better ideas to get started with.
One of the reasons why many entrepreneurs today focus on online ticketing is because there are many buyers for it. Millions across the globe today prefer to buy and book their event tickets, sports tickets and even theatre tickets online as they don’t have to stand in long queues for it.…
“If you build it, he will come” was the message that made “Field of Dreams” a great movie, but it is not a smart event recruitment strategy. Too often, organizers of trade shows, conferences, seminars and webinars focus on “day of” event details, overlooking smart pre-marketing. But if an event is going to generate good leads, conversion and ROI, enough of your best prospective clients need to attend.
The following 5 marketing steps will attract your ideal attendees and produce a great turnout.…
Is your business creating and sharing social video content? If not, you’re missing out on a huge opportunity to build your online brand.
Video has changed the way people consume online content. By 2017, it’s expected that 67 percent of consumer web traffic will be video traffic! This is why it’s important for brands to create a social video marketing strategy that will attract customers and build loyal fans.
If you’re new to social video marketing, there are a few things you should know.…
Offices aren’t the healthiest environments. There’s the HVAC that circulate any viruses, molds or bacteria in the air – so that the cold someone brings in on Monday makes its rounds to everyone in the office by Wednesday; there’s the overhead lighting that manages to be both harsh and inadequate at the same time; and there are the desks, chairs and workstations that seem to encourage bad posture. Of all the hazards the typical office worker faces, the desk and chair situation could actually be the worst.…
