Local marketing is a crucial element in any small business internet strategy. Even if you run a small e-commerce store and operate solely online, you still need to come up with a good local strategy. Search engines are increasingly favoring websites with local-optimization, with search algorithms like Pigeon.
Don’t worry – local marketing doesn’t have to be difficult. There are plenty of tools and resources available to help you with your online campaigns.
Here are some strategies to keep in mind:
Create local pages in directories
The first step is to have a page in local business directories – especially those associated with major search engines (Bing Places and Google My Business for starters).…
There has been a lot of media attention given lately to identity theft and the possibility of credit card fraud, and rightfully so. Credit fraud is a genuine threat and one that could have severe consequences on your life. It could seriously damage your credit score and leave you with thousands of dollars of debt that you didn’t accrue.
Let’s go over everything you need to know about credit monitoring services so you can decide how to best protect your identity.…
In today’s fast-paced and ever-changing work environment, people too often embrace unhealthy habits–like losing sleep and skipping meals–as signs of productivity. The adverse effects of these habits on one’s mental and physical health are seen as unavoidable casualties in a world where almost everyone is tired and stressed out during the workweek. But does it have to be this way?
Recent studies have uncovered the truth about how our daily diets manipulate our brain chemistry. It starts with breakfast: no matter how busy you are, taking time to eat a morning meal can put a positive spin on your entire day.…
More companies are choosing to outsource a variety of office services these days, including billing. Some organizations keep everything in-house these days to maintain close oversight of procedures and to control costs. However, outsourcing can be surprisingly affordable when contracted with reputable service providers who can provide expert work in prompt turnaround time. There are other benefits to outsourcing billing, as well.
Efficient management
Company employees managing every aspect of operations often have to reshuffle priorities to keep on schedule. Unless the same employees consistently work on billing, there can be down time or schedule lags to get everyone up to speed.…
In order to ensure that your exhibition would be a success, it’s very important to focus on two things; one of which would be to attract visitors to your stand, and the other one would be to interact with them effectively once they’re there. If done properly, this would give you new connections, increased conversions, and a better future for your business.
That said, we have gathered some tips that would help you make the most of your exhibition stand. Read on to learn more.…
The business of selling equestrian supplies has long been a traditional one, going back to the days of the blacksmith. Even a few years ago, it consisted mainly of small mom and pop stores that carried as broad a range as possible of equestrian equipment. Customers searching for more variety and specificity in equine equipment had to turn to catalogs to find products suitable to their needs. For years, this business model remained unchanged until the advent of ecommerce.
As it has done for many other niche businesses, the online marketplace has thrown open the floodgates to a broad range of customers who can now purchase equine supplies from the comfort of their couches with just the click of a mouse.…
In era of marketing and PR, traditional marketing, digital marketing, or combination of both; is lifeline of any business.
A report ‘The Life Stages of Mail’ published by Royal Mail MarketReach studied that how people of different age groups engage with mail. Precision Printing has summarized the report and made few suggestions for marketing your business.
1. Division of Age Groups
Categorizing age groups is a key part when we define demographics in marketing. The report catogerized the following key age groups:
Fledglings: 3 million young adults with parents; 52% are 18-24 years and 17% intend to move out.…
There are many reasons why people consider tanning to be an integral part of their beauty routines. These people have a good reason to obsess over the perfect tan. In fact, a survey showed that people are rated hotter when they are slightly tanned. It is clear to see why more than one third of Americans use tanning beds. Owning a tanning salon seems like a good idea, but there may be an entire market that you are missing, which deals with mobile tanning.…
Have you ever wondered what all the fuss is about surrounding the importance of mobile-friendly websites?
The use of mobile devices such as smartphones and tablets is on the rise, and they are becoming our favorite method of accessing the news, staying in touch with friends and family, and even hunting for deals and bargains and buying online.
There is no doubt that consumers are going mobile, so if you want your business to succeed, you need to have a mobile friendly website.…
If you’ve just started your business, you’ll need to take on responsibility for health and safety in the workplace. You’ll be amazed to learn that there could actually be hundreds of hidden risks in a perfectly ordinary-looking office space, and it’s your job to reduce or eliminate these dangers.
To help you to start thinking about your health and safety responsibilities, here are just a handful of the safety considerations for an average office:
1. The dangers of clutter
Clutter and disorganisation can cause lots of problems in an office.…
