Foolproof Ways to Lure Visitors During an Exhibition

In order to ensure that your exhibition would be a success, it’s very important to focus on two things; one of which would be to attract visitors to your stand, and the other one would be to interact with them effectively once they’re there. If done properly, this would give you new connections, increased conversions, and a better future for your business.

That said, we have gathered some tips that would help you make the most of your exhibition stand. Read on to learn more.

Exhibition stand visitor
photo credit: Iriss / Flickr

1. Is It Appealing Enough?

In an exhibition centre, your stand serves as the storefront of your business. What does this indicate? As a business owner, you have to ensure that your stand would be appealing enough that it would grab people’s attention. It should be created in a way that it would reflect what your company is all about, as well as the services you offer. Thus, you have to design it carefully.

The lighting should be uniformed, the products should be well-organised, and the colours should be enticing to the eyes. You can also invest in display items, such as banner stands, and this would help visitors see your stand even from afar.

If this sounds Greek to you, you can always consider hiring exhibition stand builders to do the job.

2. Choose Only the Best

There is no room for errors when we talk about the exhibition. That means, the representatives that you should hire must be the best and could easily engage visitors. They should have the skill of approaching the passers-by in a friendly yet persuasive manner. Likewise, they should also be able to influence others to try what your company has to offer.

One of the best ways to attract visitors is by using samples and product demonstrations.

3. Attend Exhibitions Before You Exhibit

There are a lot of reasons why you should attend exhibitions or trade shows before you exhibit. One of them is the fact that not all can be a perfect match for your business. Likewise, there are some that might seem perfect, but the truth is, they are not even suitable for you.

So, as a rule of thumb, prior to exhibiting at any event, you should attend as a guest first and see if the crowd is your target audience.

Exhibition stand
photo credit: The Open University / Flickr

4. Know What Interests the Visitors

If you really want to attract people to your stand, the best way is to offer what they’re truly interested in. That way, when your service or product “clicks” with the exhibition’s audience, you’ll find it easier to attract prospects to your booth.

5. Give Attendees a Place to Relax

There’s no doubt that exhibitions can be exhausting. You’ll be interacting with the sales rep, walk around, and take part in sales conferences. This leaves the attendees feel tired.

Take advantage of this; and instead of being another exhibition stand, turn your booth into something where people can relax. Before you know it, they are already flocking to your booth.

Final Words

Overall, exhibitions are an integral part of a marketing plan. If done properly, this could make a business even more successful as it can be a fantastic source of new leads and exposure for the business.