How IoT Technology Is Changing the E-Commerce Industry

Internet of Things (IoT) can be seen as a network of connected smart devices with access to the internet that communicates with one another. IoT has developed in many ways since it was first introduced globally at the start of the 2000s.

Today, IoT technology is specifically changing the e-commerce sector. This is the result of IoT being used for countless applications, including data analytics, tracking and monitoring of products and services, training and security.

IoT for ecommerce
photo credit: Pexels

How IoT Offers a Host of Possibilities for Businesses

IoT devices are making businesses more efficient in many ways. By implementing them effectively into everyday processes, the devices can be used to streamline repetitive tasks, boost operations and lower overall costs. Let’s explore the possibilities that IoT offer businesses:

  • Improved productivity

IoT technologies allow more automation for businesses. Smart businesses can make use of several connected devices to monitor and manage multiple operations. By using these to automate tasks typically done by staff can improve productivity and allow them to focus on more complex work.

  • Enhanced customer experiences

When implemented correctly, IoT devices can detect problems with products. These issues are then reported to any concerned parties. IoT is also used to improve communication. From operational control to understanding customers’ behavior, this technology can produce valuable data for a business. With these insights, a business can personalize communication with its customers and ultimately, boost satisfaction.

  • Better order tracking

One of the most essential elements of e-commerce productivity is the monitoring and tracking of orders. With IoT sensors and RFID tags, businesses can enjoy real-time inventory tracking that aids to streamline the order distribution process. With IoT technology, an enhanced mechanism can be put in place to reduce manual labour, as well as human error.

  • Improved marketing

With IoT enabled devices, marketing can reach a higher level as businesses can understand more about their customers regarding their Geo-location and identity-based parameters. When these aspects are worked into a marketing strategy, it has better conversion rates and higher revenue for businesses.

  • Better control of data analytics

Today, businesses are using IoT to analyze big and small data to determine trends and patterns. Some IoT apps, designed for data analytics, can analyze both structured and unstructured data to gain meaningful insights. IoT can also be used in data analytics to study different types of data, including geographical data and motion data sets. This data is then used to enhance customer knowledge, improve operational performance and add business value.

  • Automation of the shopping process

Thanks to IoT, automated checkouts are becoming a reality. This means customers can order online, have the order delivered, and the cost billed to their smartphones.

  • Security

The use of the internet on connected devices can be restricted, and limiting usage to only certain features of software can save sensitive data from leaking.


How IoT Is Transforming the Future of E-Commerce

It is estimated that by 2025, there will be more than 21 billion IoT devices. Therefore, it is fair to say that we have not yet explored all of IoT’s possibilities.

Streamlining e-commerce proceeses

IoT software development will make it easier for e-commerce businesses to automate, remotely manage and collect data to improve structures, smoothen processes and enhance customer experiences. Expect reduced manual labor, saving more valuable time and money.

E-commerce businesses that manage to transform themselves through the benefits of IoT can create undeniable competitive advantages in the market. To do this, however, they have to implement a strong IoT structure. Working with an IoT software developer or development team can ensure future success with IoT. Other ways an e-commerce business can prepare for the transformation of IoT include:

  • Preparing for data storage requirements

IoT devices are designed to collect large amounts of data and businesses need to find the right place to store it. One option is to invest in a high-quality local data storage system. The benefit of this is that it has speed, however, it can be quite expensive. The other solution is to find a cloud storage provider. This is more affordable and has the potential for scalability.

  • Investing in cybersecurity

Any device that can be connected to the internet can be hacked, including IoT technology. Therefore, security has become a major concern among businesses. Investing in a robust security plan for IoT devices means that a business will be better prepared to protect data from possible breaches and leaking sensitive information.

Software engineers working on an Ecommerce IoT software development project

The Role of IoT Software Developer for the E-Commerce Industry

In the e-commerce industry, the role of an IoT software developer includes managing connectivity, gathering data from devices and interpreting it and creating platforms, hardware, software and systems that enable these types of devices to function correctly. IoT developers should be able to guide a business through every stage of delivery, including prototyping, development and post-delivery support.

There are also several critical requirements a potential IoT software developer should meet. When hiring a candidate, a business needs to pay careful attention to a large range of aspects, including skills and the IoT software engineer cost.

The skillset of an IoT developer depends largely on the complexity and special requirements of a business and its project. Though, an IoT developer should ideally have experience working with design patterns, algorithms and data structures, as well as a complete understanding of sensors and wireless communication.

An IoT developer must also have well-developed communication skills, both written and verbal, and the ability to present their ideas and work engagingly and educationally.

An Enhanced Experience With IoT

IoT technology has disrupted the business world over the last few years. As more devices are added to IoT technology, it is only expected that it will disrupt different industries considerably.

For e-commerce businesses, IoT offers unlimited opportunities. And this is only anticipated to evolve in the future, as increasingly more devices are being connected and acquire better smart features. This will allow for more accurate data gathered, lead to improved processes and structures and ultimately, an enhanced consumer experience.