Never underestimate the power of marketing for a business of any size. Marketing is becoming essential in customers’ decision-making. For small businesses, you may not have the funding to hire specialists or employ an external company to help you with advertising.
Here are a few ways you can be proactive in your marketing effort but before we dive in, check out the marketing sales funnel to see just how important it is to market properly when trying to grow your business.…
In the world of marketing, there are so many new and creative designs so it is hard to stand out. However, it can get easier when you have some guidance. So, here are 4 marketing tips that are extremely valuable for any business regardless of the size or the industry it is in.
1. Add Videos to your Ads
Ads are key. We are sure you already run ads or have run ads. Now it is time to step up your game.…
Customers today have increasingly shorter attention spans, and you have to find a way to stand out with your message if you want to get them to listen to you. This generation is constantly interconnected and is looking for quick satisfaction. One study by Microsoft found that the human attention span dropped to 8 seconds and shrunk by nearly 25% in a few years. The challenge is even greater for enterprise marketers who might be trying to expand their audience past their core base.…
Even without meaning to, people make a number of inferences about new acquaintances within the first few minutes of their initial meeting. While these perceptions may be inaccurate and subject to later modifications, they impact people’s future interactions in significant ways. The same is true for consumers and the businesses they visit. It’s essential that your company, whether you operate virtually or in a brick-and-mortar shop, make a positive first impression on potential customers.
Consider several things you can do to earn and maintain patrons’ confidence.…
Search engine optimisation is one of the most effective ways to drive traffic to your platform, yet for the best results, SEO should be carefully integrated with your other digital strategies. Digital marketing can seem like a nightmare to the average entrepreneur and rather than spend the time to master this, it is more effective to outsource all your digital marketing needs to a single agency.
The Importance Of Keywords
The short phrases that people type into the Google search window are obviously critical.…
Growing your business should be a short- and long-term goal for any entrepreneur. However, figuring out how to increase revenue and meet the new demands requires a bit of savvy and following in the steps of those who’ve successfully gone before you.
The past year has been unique for most small businesses. More people are staying inside, and 60% of shopping is now online. If you have a particularly successful marketing campaign, demand could suddenly skyrocket.
Now is the perfect time to tap into new consumer spending and prepare for any sudden shifts in your industry.…
Even if you’ve never heard of Vector Marketing, you’re likely familiar with the CUTCO brand, known for its high-quality product and unique sales techniques. CUTCO is a US-based company that sells knives, and Vector Marketing is its marketing arm. The company offers the opportunity for individuals to sell its knives as full-time or part-time sales reps.
However, there have been claims that the opportunities the company provides leave employees at a disadvantage—in other words, that they are scams. Some former employees alleged that there has been misleading information about compensation and earning potential.…
More than 306.4 billion emails are sent everyday.
That’s an absolutely staggering amount, and it’s expected to double, triple, even quadruple in the coming years.
So how can you make your email stand out from the other billions of emails vying for attention? Is it even possible to have your email reliably opened and read in this day and age? The sheer number of distractions and attention grabbers out there have never been higher. What can you do?
This article will share five simple, time-tested, and effective tips you can immediately implement to skyrocket your read and response rates in almost no time at all.…
How big is your brand’s reach? Without an audience, your product or service will just get lost in the shuffle. Having a broad audience is essential if you want your company to last the long haul. Exhausting every possible channel will ensure you can pinpoint your target audience and engage with them regularly.
Follow these tips to help grow your audience.
1. Use Your Voice with a Podcast
You can use your voice to help boost your brand. Start Your Own Podcast to help connect with your target audience.…
Setting up a business and a stunning website is only a first step. To bring in the customers, you should consider a wide range of both online and offline promotion.
If your company is based on the web, like many businesses nowadays, you might have assumed that the only marketing you need to do is online. But no matter how many forms of online marketing you engage in – PPC, SEO, social media, email campaigns – there will always be customers you can’t reach this way.…
