4 of the Best PPC Keyword Research Tools You Need in Your Arsenal

by Ivan WidjayaMarketing
Pay-per-Click (PPC) advertising is one of the most profitable digital advertising strategies today, but to succeed with your PPC campaign, you must first perform proper keyword research, which is a combination of science and art. Grouping and organizing your keywords will enhance your PPC strategy, allowing you to create relevant high-quality ads, and landing pages. This is crucial because text ads must be relevant to the keywords you’ll be bidding on to earn high ‘Quality Scores,’ which is the most important factor that determines your cost-per-click (CPC) and the placement of your ads (as used on well-known paid advertising platforms like Google AdWords, CPL One, Bing Ads, etc.).…

7 Reasons Your PPC Campaign Will Fail

by Ivan WidjayaMarketing
Organizations have taken pay-per-click very seriously as an advertising model. Indeed, if used appropriately, it has the potential to get you increased web traffic and sales. In the same stretch, however, PPC campaigns can turn out to be very frustrating, especially in cases where marketers use the wrong approach to market products. Some key basic elements of PPC marketing include understanding the audience, the marketing and packaging the campaign in specific ways. Generally, there are a variety of reasons why your PPC campaign is bound to fail.…