How Small Businesses can Attract Top Talent with Affordable Employee Perks

The ability to attract and retain top talent is often tied to the amount of compensation that you pay your employees and the benefits package that you offer. Everything from a wellness center to employer-matching retirement contributions can entice job seekers to apply for a position. Benefits can keep your company attractive for current employees too, preventing them from growing unsatisfied with their position and leave. However, the unfortunate reality is that these benefits can cost a small fortune, and it often is not financially feasible for a smaller business to pay for them.…

Tips on Improving your Company’s Marketing CRM

One of the main objectives of any business owner is to grow their sales. There are a number of things that a person can do in order to accomplish this. First off all, taking the time to research how to best improve a company’s marketing CRM can prove to be very beneficial. Also, making sure that the relationships that a company has with their customers is strong should be the main concern for a business owner. Finally, neglecting to adequately take care of the customer’s business has can make it very hard to grow over time.…

Outsourcing your Staff Allows you to Save Money on High Quality Work

Most startups have to do the maximum with minimum budget. You’ve worked hard to sell your idea to an investor. You’ve been given what seemed like the ideal funding, but you soon find that most of your expenses are much higher than you anticipated. This is especially true when employing staff. While you thought you could make do with the team that you already have, your needs keep on growing, until eventually you’re forced to hire or burn everyone out. The good news is that there’s an affordable alternative.…

Cutting Edge Digital Marketing Startup DOZ to Partner With Startup Accelerator Start’inPost in 2016

Premier digital marketing services provider, DOZ are proud to announce they’ve joined forces with Start’inPost. The startup accelerator Start’inPost is a subsidiary of La Groupe La Poste (France’s postal service provider) which offers a one year program for early-stage startups looking to expand their reach into their respective marketplace. About DOZ Launched in 2013 by cofounders Anji Ismaïl and Faouzi El Yagoubi, DOZ has itself become a success story in its own right since within a very short time. The SaaS provider offers digital marketing services and expert-level staffing to their clients, all at the click of a mouse.…

The Importance of Keeping the Books

If you’re running a business, don’t underestimate the importance of bookkeeping and accounting. Many companies have found themselves in trouble with the law after failing to keep accurate records of their income and expenditure. There are many other good reasons for taking bookkeeping seriously. It’s important not to bury your head in the sand when it comes to paperwork, as the more you do so, the bigger the problems you might face in future become. Help your business grow One of the biggest advantages of bookkeeping is that it allows you to grow your business.…

4 Reasons Why you Should Consider Sponsoring Charities

One of the easiest ways to generate goodwill towards your business is to sponsor a charity or two in your local community. Making a sizable financial donation will get your business name put up at the charity event, getting your name out and letting the community know you care. Not only are you supporting those in need, but you are also increasing the visibility of your business in a positive way. Aligning Your Values With a Charity Image via Flickr by amateur photography by michel There are all kinds of charities that are happy to accept donations from local businesses and give advertising in return.…

Finding The Best Way for Businesses to Manage Data

In the last five years, cloud computing has grown from a relatively unknown force to the backbone of a huge deal of personal and business data, although this has lead to security concerns for some. For businesses, this becomes extra tricky, as the risks of loss of theft of clients’ personal data can break an organisation. With new protocols soon to be introduced by the European Commission, it’s important for EU businesses to think carefully about how to back up and who to trust with sensitive data.…

6 Traits That Make an Efficient Leader

Arthur Wellesley, 1st Duke of Wellington and celebrated British general once said that 50 000 men plus Napoleon equals 100 000 men. What this military mastermind meant by that is that a great leader can make his men significantly more effective. The rule is applicable to the world of modern business. Regardless of your line of work there is nothing that can improve your business as a proper leadership can. However, one question remains unresolved: what is it that makes an efficient leader.…

3 Simple Strategies to Boost Workplace Morale

Think of employee morale like a stock. By investing in this stock, you will get a higher return on your investment. Nurturing a positive culture is the first step to business success. There is a good reason why Google treats its employees as if they are God’s gift to technological innovation on planet earth. According to a Kissmetrics article, entitled Inside Google’s Culture of Success and Employee Happiness, Google provides its employees with free meals, haircuts, and dry cleaning. It provides subsidies for hybrid cars and massages.…

Startup Marketing Tips for a Video Games Business

Companies in today’s marketplace have more options for marketing their products than adverts in newspapers or on television. With more and more people using the internet, businesses can reach a larger market through using social media. There is a lot of potential for small companies to capture a slice of the gaming market, and with more gamers playing online against other gamers from across the world, the internet is a great place to advertise games. While it can be difficult for small independent games developers to compete against the big names in the field, social media can help level the playing field.…