In a rapidly changing world, companies who are flexible and forward-thinking will always have an advantage. Identifying opportunities for new market development, and formulating a clear strategy to take advantage of those opportunities can give your business a significant edge – but it’s not always easy!
What is new market development?
In the simplest terms, market development is about getting people who currently aren’t buying from you to do so. This might mean targeting an untapped overseas market, or a different local demographic, such as reaching out to younger customers, ‘C Suite’ executives, or looking at offering franchise opportunities for budding entrepreneurs.…
Just like finally tackling that messy garage, basement or attic back home can leave you feeling like a weight has been lifted off your shoulders (and sometimes uncover forgotten-about treasures!) doing a physical and administrative ‘spring clean’ of your business can give you and your employees a great morale boost. Here are a few ideas to get you started.
Start by brainstorming with your staff
What areas in the office have become cluttered and make it difficult for your employees to find the things they’re looking for?…
These days, brands need to employ a solid strategy to secure an ample flow of footfall in their physical stores. This is mainly due to the fact that many customers have abandoned the historic weekend saunter down the high street in favour of convenient, online alternatives.
Current marketing strategies must account for this change, and one of the challenges facing those at the helm of some of the retailers that we know and love, is how to regain offline market appeal.…
One of the biggest challenges for businesses in today’s world is to capture a customer’s attention long enough to make a sale. Many customers are interested for a few seconds, but their attention is quickly diverted to another catchy YouTube video or idyllic Instagram post before they can think twice about making a purchase.
For this reason, boosting conversions is an important goal for any successful business. Boosting conversions will turn more potential customers into new customers, and turn occasional customers into brand loyalists.…
Thanks to the internet and mobile devices, providing information to the masses is as simple as a click of a button. But when it comes to business operations, is text messaging marketing effective? Learn more about how to use texting to benefit your small business and whether it beats out the mobile competition, like email and in-app ads.
How Does Text Message Marketing Work?
Text message marketing, or SMS (short message service) marketing, uses text messages with the permission of the mobile phone user to send out promotional information.…
In 2016, Forbes claimed that team building is the most important investment you’ll ever make for boosting productivity. They found that team building builds trust, diminishes conflict, opens up communication, and increases collaborative work. Employees become more engaged, which is good for the company’s culture and ultimately leads to a boost in profit.
The benefits of team building for productivity are evidently numerous, so here we show you 5 ways to achieve this that your company may not have considered. Take a look!…
Is your business in a social media rut? Are you struggling to reach the audiences you desperately need?
Don’t despair. You’re not alone — and you’re certainly not the first.
Businesses looking to break out of a social media rut do need to get serious about social media. But they don’t have to follow a cookie-cutter approach to building a multifaceted and robust social media presence. What works for your company, after all, might not work for your competitor’s.
So, how should you get to work improving your social media presence?…
Information is a key part of any business. In fact, information is now one of the most valuable assets of a business, which is why protecting business information is important. You can no longer rely on consumer-grade solutions to ensure the safety of sensitive business data.
Despite the many security measures that you can now put in place, however, there are still times when an information breach is a reality that needs to be faced. Dealing with such a case is never easy, but there are a few things you can do to make sure that you are handling the issue correctly.…
2020 is officially right around the corner. With it, we can expect big changes in the world of Human Resources (HR). From filling the demand for new talent to fighting for diversity, there are a lot of changes on the horizon. The good news is that many of these trends are positive things that will drive the industry further into the future of innovation and progress.
How will the trends of next year differ from what we’re all experiencing right now?…
Effective communication makes the workplace more enjoyable for all team members. It’s the basis for increasing productivity and delivering better results for the business organization. Being a skilled communicator is a valuable trait that requires practice and development to perfect. These tips will help you improve team communication and, therefore, performance.
Get to Know Your Fellow Team Members
Each team member has specific skills, abilities, and ways of interacting within the working environment. When we familiarize ourselves with one another and start to understand how others perceive the world and workplace, we can communicate more effectively.…
