More than 306.4 billion emails are sent everyday.
That’s an absolutely staggering amount, and it’s expected to double, triple, even quadruple in the coming years.
So how can you make your email stand out from the other billions of emails vying for attention? Is it even possible to have your email reliably opened and read in this day and age? The sheer number of distractions and attention grabbers out there have never been higher. What can you do?
This article will share five simple, time-tested, and effective tips you can immediately implement to skyrocket your read and response rates in almost no time at all.…
Soon after Apple added the Dark Mode to its desktop email UI in 2018, almost every email client and social media app has joined the bandwagon. Do you know that you can improve your email deliverability by using the dark mode? Yes, you read that right.
Today I am going to discuss how you can use the dark mode theme in your HTML email templates to improve your engagement rate, open rate, and overall deliverability metrics using this trend. Read the blog ahead to discover the bright results of using the dark UI for your emails.…
If someone conducts a random search online to find the most effective digital media channel, most will be surprised. It is not content marketing or SEO that is found on the top of the list. The top option is email marketing.
While it is considered one of the oldest digital channels out there, most people check their emails regularly. It doesn’t matter if they are on the go, at work, or at home. Email is still a top channel with a higher open rate.…
Email campaigns are one of the most important and (still) necessary ways of marketing today. Sure, you might think email is over, but the exact opposite is happening, with millions using it daily! That’s why it’s crucial to start building your email marketing campaign, thinking about how you’ll deliver your messages and to whom.
One of the most important elements of your email marketing campaign is the overall design of it. Yes, even the way your emails look will play a huge role on the overall campaign results!…
Cold email is not an easy tool to use correctly. For some – those who get it right – it can be a great way to develop leads that become customers or clients. For those who do not take the time to learn how to write cold email it can be an expensive waste of time and money.
If you are considering trying cold email yourself, it will be up to you to decide how successful it will be as it will be up to you to decide whether you are willing to take the time to learn how to write a cold email, and to execute all the steps involved in doing so.…
You’ve been able to generate a super high open-rate for your email campaign.
Success! Right?
Not quite.
The goal of most marketers is to get a high open-rate of their emails, and this is a goal that has become more and more emphasised as the email open-rate has declined over the years as the number of emails being sent has skyrocketed, and our email inboxes are literally bombarded with emails from people trying to get our attention and money. When email marketing was just a baby, open-rate wasn’t really something that people paid attention to, because the open-rates were obnoxious if you compare them to the rates that are considered “good” today.…
The battle for the inbox is one that will never end for marketers. For consumers, there’s far too much text hitting their inboxes, and not enough time in the day to read everything. It’s a well-known fact that newsletters can be the most tricky of all emails to get eyes on.
This is particularly true if you’re not running an ultra niche brand with subscribers that hungrily awaits every tidbit of news you can send their way. As the old saying goes, “timing is everything.”…
