Developing the product or service for your business is just the start of your entrepreneurial journey. The next step is to find ways to promote your brand and let your target market know what you have to offer. Fortunately, gone are the “Mad Men” days where you need to set aside a fortune to launch a marketing campaign.
These days, your marketing budget can just be a fraction of the cost of traditional campaigns. Using different technologies and best marketing practices, you can launch your brand successfully without breaking the bank.…
With different audiences to cater towards, the marketing strategies between low-priced brands and premium brands tend to differ. But in what ways do consumers find a different reception between the two fashion labels? In this article, we explore further…
A review of 2018 for fashion
It’s important to initially look at how the fashion industry developed through 2018. With the introduction of e-commerce, shopping through social media, and a rise in technology-driven customers in recent years, the fashion industry has experienced a shift.…
Whether you’ve been running your business for ten years or you’ve been thinking about starting a business for ten days, there’s one marketing tool that needs your attention: the logo.
Logo designs are more than just a cool symbol to make your company’s signage and website look pretty. They’re crucial for helping customers recognize your brand at a glance. Your current customers are much more likely to buy a product if they see your logo on it, because they already trust you.…
With so many new and emerging fashion brands on the market today, it’s important to find ways to stand out in order to grow your customer base. Luckily, there’s a number of marketing strategies that work perfectly for those in the fashion industry. Here’s a list of marketing tips and tricks you should use to help reach your target markets.
Create a fashion-related newsletter
The newsletter should feature information about the products that you’re fashion brand sells as well as any information about upcoming events.…
Kia Ora!
Want some inspirations in how to do proper brand marketing for your small business via videos? Learn from Air New Zealand, NZ’s national airline and flag carrier.
Their reputation is world-known – it’s probably due to their infamous, far-from-boring flight safety videos, worth talking on socialsphere.
If you are not sure about what I am talking about, I recommend you to view these videos and decide yourself whether they deserve Air New Zealand’s YouTube Channel‘s 13,000+ subscribers and 23,000,000+ video views or not…
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