The Holiday Shopping Season is happening earlier every year. Many big box retailers are beginning their holiday shopping season the day after Halloween instead of the day after Thanksgiving. Some of these same major retailers have begun playing Christmas music inside their retail locations the week before Christmas.
If you are operating an ecommerce site, you have to find some way to capture purchaser’s attention and get them to spend their money with your business, before they spend their disposable income elsewhere.…
The battle for the inbox is one that will never end for marketers. For consumers, there’s far too much text hitting their inboxes, and not enough time in the day to read everything. It’s a well-known fact that newsletters can be the most tricky of all emails to get eyes on.
This is particularly true if you’re not running an ultra niche brand with subscribers that hungrily awaits every tidbit of news you can send their way. As the old saying goes, “timing is everything.”…
Sometimes you and your staff won’t be available to take every call. After all, you have a business to run and your staff can’t work 24/7. Smaller businesses may not have the resources to have a dedicated employee manning the phones all day either. In many cases, hiring Virtual Answering Services is the only smart way to ensure a customer in need never goes without help, or that other important (timely) calls aren’t missed.
Here are 10 ways to get the most out of your telephone answering service:
1.…
Do you think a virtual environment is right for your business needs?
Going virtual might just be one of the best decisions you ever make for running your modern business. From a virtual office, to a team of skilled virtual workers; there are limitless options for running a cloud-based business when you leverage the latest and greatest technology to your advantage.
Cost savings are often the biggest motivator for entrepreneurs looking to shift to a virtual business environment. However, it’s important to consider the global mobility you’ll be afforded too, when you can run your business from anywhere using a smart device or laptop.…
San Juan, Puerto Rico, December 2017. Neil Billock started working with Vertical Direct Marketing Group (VDMG) in 2009. At the time there were mixed feelings amongst players in the advertising industry about the potential of direct marketing. He proved that direct marketing is a great channel that can help both small and big businesses realize their full potential. He learned from experience the time-tested strategies that he used to create brand recognition for clients based on their needs.
He recently moved to San Juan, Puerto Rico to explore opportunities there.…
If you’ve decided to start your own business, you might be wondering how you’ll navigate the confusing world of entrepreneurship and step out on your own. How will you manage your time, and how much money will you need to get your ideas off the ground? There are big decisions to make, but the more research you put into your venture, the higher your chances of success.
So, whether you’re ready to quit your day job and work for yourself full-time, or you’re launching a start-up on the side, there are several things you need to know about being your own boss.…
What’s the point of digital marketing, or any marketing at all? It can be many things, however, We can argue that, above all, it is about beating your competition.
So, as the old saying goes: before we can beat our enemies, We should first know our enemies. In the professional world, we call this part: ‘competitive analysis’, and that will be our focus of discussion today.
In its essence, the competitive analysis might seem like a fairly simple task: find out What your competitor is doing, figure out a countermeasure, and when you can’t beat them, you might opt to join them.…
Keeping everything under control in an office can be hard work. As your business begins to grow, so will your team, and with this comes great responsibility.
The first hurdle that you need to cross is finding an office which is in a location which works well for all employees and clients (should they need to visit you). This can be quite the challenge, as all businesses are usually striving for a spot in a location with easy access to public transport.…
It is funny how ingrained certain ideas become in our minds on the basis of minimal information. If you are looking for a place to live, it is better to buy than to rent. If you want a car for personal use, it’s best to pay cash. And if you are getting a vehicle for business, it is lease all the way.
This last point, in particular, is an interesting one. Lease deals are rapidly becoming all the rage, both for business and personal vehicles.…
Near enough every single business has to face keeping up with the ever-changing world of technology. With more and more operations relying on technology for a smoother process, it is important to stay up to date and in the loop with new gadgets, software, and any other implementations that can improve your workforce.
With the technological world constantly changing, the future of work is looking more revolutionised than ever before… meaning RPA software is about to become something extremely popular. RPA (robotic process automation) is an emerging technology which has the potential to revolutionise offices across the globe – all companies are soon going to be very aware of it.…
