In the fast-paced world of social media marketing, TikTok has emerged as a powerhouse platform, with millions of users and a unique focus on short-form video content. To make the most of your TikTok marketing efforts, it’s essential to not only create engaging content but also measure its success.
In this article, we’ll explore the key performance indicators (KPIs) and analytics tools that will help you gauge the impact of your TikTok campaigns and make informed decisions to achieve your marketing goals.…
If you’re a business owner wanting more home improvement leads or customers for a custom ceramics business, generating leads for your business is vital. There are many ways to generate leads such as SEO (Search Engine Optimization), Google Ads, and other lead generation services. However, social media sites are new, amazing ways to generate leads.
By using social media to market their services and products, businesses have cut their marketing costs drastically. Social media apps have millions of users who are constantly searching, browsing, and clicking on things.…
You have a LinkedIn profile. Most everyone does these days. The question is, are you making your LinkedIn profile work for you?
This isn’t a rhetorical question. LinkedIn is one of the world’s most powerful marketing tools for businesses and professionals. Many of its most valuable features are valuable because they’re free to all users (or all business users, at least). A LinkedIn Premium membership can certainly unlock more doors, including some on this list, but it’s not essential.
It’s true that LinkedIn can feel intimidating to those not used to working with it.…
How big is your brand’s reach? Without an audience, your product or service will just get lost in the shuffle. Having a broad audience is essential if you want your company to last the long haul. Exhausting every possible channel will ensure you can pinpoint your target audience and engage with them regularly.
Follow these tips to help grow your audience.
1. Use Your Voice with a Podcast
You can use your voice to help boost your brand. Start Your Own Podcast to help connect with your target audience.…
Getting an Instagram giveaway going is one of the top ways you can not only increase traffic to your page but also boost your followers and engagement ratings. If you’re looking to seriously build your brand on social media, a giveaway is a surefire way to get where you need to go in record time.
Choosing the right type of giveaway can be difficult and take up too much time cruising the internet. So we’ve done the work for you! Here are nine awesome ideas for your first (or next!)…
Did you know that over 3.8 billion people are on social media? That means that ignoring social media content marketing is just not an option.
However, creating social media campaigns is a time-consuming process. And if you already have your plate full with other marketing tasks, social media can begin to feel like a burden.
Well, you’ve come to the right place for help! It’s possible to reach your target audience on social media, even with limited time in your day.…
Facebook is far and away the most popular social media platform in the United States. That’s true however you slice it — whatever your preferred metric.
It follows that Facebook is far and away the most important social media platform for U.S. marketers. If your company doesn’t yet have a basic Facebook presence, it’s almost certainly leaving leads and conversions on the table.
Fortunately, launching a successful Facebook marketing campaign doesn’t require a massive investment of financial resources. Nor does establishing a robust, customer-facing Facebook presence that attracts prospects with quality content and compelling differentiators.…
Like other businesses, real estate has been moved online. Social media marketing is the most powerful and effective strategy of the time. You need to craft a social media marketing campaign for your real estate business also.
From the real estate experts, as well as the real estate prep guide materials you can find online, you can learn about the things you should be doing for marketing your real estate business. You’ll learn that online search – including social media search – is the most feasible medium for finding the properties for buying and selling.…
Is your business in a social media rut? Are you struggling to reach the audiences you desperately need?
Don’t despair. You’re not alone — and you’re certainly not the first.
Businesses looking to break out of a social media rut do need to get serious about social media. But they don’t have to follow a cookie-cutter approach to building a multifaceted and robust social media presence. What works for your company, after all, might not work for your competitor’s.
So, how should you get to work improving your social media presence?…
For your company, the importance of maintaining a strong online presence is inescapable. According to research published last year and reported by People Management, 70% of jobseekers would resist applying for a position before researching the online reputation of the company offering the role.
Furthermore, as 56% of jobseekers would avoid applying to a business lacking an online presence, you can’t simply choose to omit online marketing efforts entirely. Therefore, you need to be careful who you appoint to the role of managing your online endeavours; look for someone who…
Has a thorough understanding of your brand
What is your brand about?…
