Many baby boomers and members of Generation X have a difficult time understanding the millennial generation. However, big businesses are starting to realize that they can’t afford to ignore this demographic. Over 80 million people were born between 1982 and 1993, which makes them a very large consumer market. You will need to understand how to relate to this demographic if you plan to sell products to them.
Don’t Underestimate Their Savviness as Consumers
Millennials are probably the most tech-savvy generation ever.…
A question that is regularly regurgitated in advertising is whether print adverts still work. With the rise of intelligent and unusual advertising techniques, and a shift in focus that directs towards the digital world, many companies are now focusing on imagery, copy, and video content to be used to promote and market themselves exclusively online. Despite there being a development in the style and types of effective advertising used, it doesn’t meant that older, standardised methods are now obsolete.
The developing styles of advertising and the broadening of creativity within them actually allows for businesses to create a better, stronger campaign that is inclusive of multiple strains of advertising formats.…
Advertising your business is an essential, but costly, fact of life and there seem to be an ever increasing number of ways in which to advertise. However, as so often in life, some of the old tricks can be the best. For any size of firm, using your car as a mobile advertising billboard is one of those old tricks and it can still be incredibly effective.
Today there are a number of ways of doing this but the two most popular include a standard vehicle wrap, or the more simple use of a vehicle magnet.…
Applied psychology is something that any business owner should be familiar with. It has to do with analyzing the way that people think and feel and how that impacts their choices and actions. This sounds complicated, but it is usually fairly simple to pin down. Still, it takes time and work to analyze the potential market and then make decisions based on your findings.
You need to learn more about the people who you want to sell your products or services to, you need to consider what that means about those consumers in a practical sense, and then you need to change your products and marketing to match what those people already want.…
As is usually the case, the announcement of Google’s Hummingbird algorithm update prompted a collective profanity from the world’s online marketing contingency. The thought that everything already in place in an SEO sense could be reduced to ashes in the space of a day or two is indeed enough to drive any professional to distraction.
And when you consider that this is the biggest change to Google in the history of history, you can pretty much understand the blind panic it triggered.…
Marketing is a sneaky business. It involves tapping into people’s primal urges and making them want products or services that they don’t need. It’s manipulative. But it’s also clever. We look at five marketing tricks that we know shouldn’t work, yet they always do.
1. Scarcity
This really taps into two basic needs: our need for something we can’t have – if something is scarce there is the chance that we might not be able to get it; and our need to belong to the elite – if only a limited number of special editions are available, then how super awesome are we that we got one (or two or three)?…
In market research, bias is a dirty word. It’s OK to be selective about participants in your research, but if the skew affects your results and jeopardises the validity of your conclusions, it could have serious consequences for profitability.
So how do you avoid bias, and how do you learn to recognise it? Below, we’ll look at some easy ways to flag up loaded questions and recognise your own influence on market research.
Removing Yourself From the Research
No matter what your market research experience, you’ll need to follow some set rules about the way you collect results.…
Self-promotion is essential if you are hoping to make yourself money online. We live in a world that is dominated by the internet and online businesses are so popular. Being a freelancer is a profession that appeals to so many people due to the flexibility and the chance to be your own boss, not to mention the fact that you make money from doing something that you love.
We are in a period of economic downturn so it is very important that we all work hard in order make enough money to be comfortable.…
