Online shopping has become huge in recent years. While the surge in demand is great news for e-commerce businesses, it does pose some challenges.
One of the main challenges facing businesses today, is shipping. At one time customers were more than happy to wait up to 7 days for their goods to arrive. These days however, it’s more common for customers to order items for either same or next day delivery. Getting your postage and packaging right is essential to your success. However, did you know that the real cost of postage and packaging could be costing you more than you realise?
Cheap services aren’t saving you as much as you think
When you’re searching for the best parcel delivery service, it’s going to be tempting to go with the cheapest option. After all, surely that’s going to be saving you the most amount of money? Unfortunately, that’s not necessarily the case!
There are literally hundreds of couriers in the UK. In order to attract customers, many companies have started to offer significantly reduced prices. This means, the drivers often aren’t being paid what they deserve. With many even receiving less than minimum wage, this can lead to problems with the delivery service. Think about it, a driver earning less than the minimum wage isn’t going to go out of their way to provide a great service.
What this means is by opting for a cheaper courier, you could ultimately be giving your customers a low-quality service. This in turn will cause your customers to start looking elsewhere.
Errors could be costing you a small fortune
Another thing you need to factor in when working out the true cost of postage and packaging, is whether or not you’re doing it correctly.
If you tend to handle a lot of deliveries in one go, there’s a huge potential for errors to be made. If an error is made, it could cause a delay in postage, or at worst, additional costs.
The importance of choosing a reliable courier
If you want to make sure you’re providing a high-quality, affordable postage service, it’s vital you choose the right courier. Always choose a courier that’s well-respected, known for its reliability and which offers reasonable costs. You can find high-quality courier services through companies such as Whistl.
The above are just some of the things to take into consideration when working out the true cost of postage and packaging. Making the effort to get it right could save you a small fortune in the long run.
