While browsing the web, I’ve stumbled on a Twitter update from Joel Libava about a contest. I’m not normally checking on contests, but since it’s related to the industry I have involved in the past, franchising, I check it out anyway. You know what, I stumble on something really cool (agreed, Joel!) The contest is launched by Young and Successful Media, and their partner is Subway – together, they launched The Virtual Build Your Own Subway Challenge. The idea behind the contest is brilliant: As the name implies, it’s gamification in action – it’s an “online game” launched globally to 100 countries.…