The path that takes you from the first sparks of start-up inspiration to business success isn’t guaranteed to be a straightforward one. Setting up a new business can be hectic, and it can often be all too easy to look over or neglect important areas. To help you plan and avoid obvious mishaps, we’ve put together a list of some of the top mistakes new businesses make. Not identifying your potential target markets Whatever your business idea, considering whether the product or service you’ll be offering has a viable existing market is absolutely essential.…