As an eCommerce business owner who’s looking to sell products overseas, the idea of taking on a global platform can suddenly feel overwhelming. Breaking into the international market means strengthening your market share, enhancing brand awareness, and increasing your revenue, but only if you take the right approach.
When scaling your eCommerce business internationally, there are multiple elements to consider, including finding the right sales channels, payment options, tax rules and regulations, as well as getting to grips with an international returns policy.…
When it comes to marketing, the aim is all about connecting with the customer and having them emotionally resonate with the messages you’re trying to send. Whether invoking emotion or getting them interested in what you have to say, it’s all about getting your customers to feel something.
It’s about psychological tapping into how your customer’s mind works and creating imagery that resonates with them, but this is obviously easier said than done.
To help you on your journey here, we’re going to explore the seven powerful emotional triggers you can use in your day-to-day content and marketing strategies.…
Being in the business of beauty is more than just about selling your products as fast as you can. You can’t expect retailing beauty items to be the same as selling, say, crockery or office supplies. Skincare products and cosmetics tend to be more intimate and more personal because their purpose is fulfilling that fundamental desire among people to look good and feel great about themselves. As a beauty store owner, you have to be more refined in your approach to selling.…
If you’ve been following the news recently, you might have seen how Sainsbury’s accidentally made its plans to try to drive 50p from every customer public. Although there was a significant customer backlash to the public incentive to Sainsbury’s staff to ensure every customer walks out of the store 50p worse off, the reality of retail is that the shop is there to generate income, and maximising that amount of income is an essential part of the job.
Ultimately, what this means to you is that if you work in a retail environment, you have a range of strategies that help you maximise the profit of your business.…
