Organizations have taken pay-per-click very seriously as an advertising model. Indeed, if used appropriately, it has the potential to get you increased web traffic and sales. In the same stretch, however, PPC campaigns can turn out to be very frustrating, especially in cases where marketers use the wrong approach to market products. Some key basic elements of PPC marketing include understanding the audience, the marketing and packaging the campaign in specific ways. Generally, there are a variety of reasons why your PPC campaign is bound to fail.…