Times are always lean for small businesses, but there are also opportunities around every corner. And mobile marketing is one that you should be grabbing by the horns this year.
More people than ever own a smartphone. And we’re spending an average of almost 3 hours a day glued to their screens. But it’s not all about how much we use them. It’s about how mobile usage compares to other devices.
Research shows that more people access the internet via a mobile device than any other type.…
SMS (short message service) marketing, or text marketing, is quickly becoming one of the most common and effective forms of marketing. Many small businesses have been reluctant to try it because they either don’t understand how it works, are afraid it will cost too much, or think they won’t have the time to manage it. But what we’ve learned about SMS marketing shows that it is a viable and valuable marketing option for virtually any small business or organization.
Cost-effective (Cheap)
Cheap can sometimes be seen as meaning of little value or worth and that isn’t what we are saying about sms marketing, that is why we choose to use the words cost-effective.…
Mobile marketing includes any promotional messaging delivered via mobile technology, such as text messages, apps, mobile websites, banner ads, and supporting technologies like QR codes. Simplicity and immediacy are essential for successful mobile marketing. Consumers need to be able to easily understand and instantly react to the information coming across their screens.
According to the Mobile Marketing Association (MMA), mobile marketing pumped $139 billion into the United States economy in 2012. Included in this figure were both consumer and business-to-business sales generated via mobile messaging.…
