SMS (short message service) marketing, or text marketing, is quickly becoming one of the most common and effective forms of marketing. Many small businesses have been reluctant to try it because they either don’t understand how it works, are afraid it will cost too much, or think they won’t have the time to manage it. But what we’ve learned about SMS marketing shows that it is a viable and valuable marketing option for virtually any small business or organization.
Cost-effective (Cheap)
Cheap can sometimes be seen as meaning of little value or worth and that isn’t what we are saying about sms marketing, that is why we choose to use the words cost-effective.…
With the house building boom currently happening in the UK construction companies are getting plenty of business but any owner or general manager knows that marketing their company or services is what will continuously bring them in new business even after the boom ends. You want potential customers to know your name and you want current customers to speak highly of your business in order to entice new clients to contact you. Passing out business cards and mailing out flyers may have done you well in the past but today you can utilise internet marketing strategies along with other tricks that will leave an impression on people.…
Small business strategies require a good deal of adjustment and assurance. It becomes all the more important to adjust your goals in order to ensure that you manage to stay on target. We must admit that the small business strategies have taken on an altogether new meaning. With the advancement of technology, business environments are being affected. Such strategies are essential for the success of your organization as the size of the small businesses do require strategies that are not only capable of simplifying efforts but also do it’s best in saving time and preserving limited resources.…
Want someone to buy something from you? Then you need to create a great product and use lots of marketing to make sure they see it right?
Well actually no. That is one way to get people to buy for you sure, and neither of those things are going to hurt, but actually people don’t always buy the ‘best things’ and often they spend money for reasons that are completely unfounded in logic and actually don’t make that much sense when you break them down.…
Marketing is a sneaky business. It involves tapping into people’s primal urges and making them want products or services that they don’t need. It’s manipulative. But it’s also clever. We look at five marketing tricks that we know shouldn’t work, yet they always do.
1. Scarcity
This really taps into two basic needs: our need for something we can’t have – if something is scarce there is the chance that we might not be able to get it; and our need to belong to the elite – if only a limited number of special editions are available, then how super awesome are we that we got one (or two or three)?…
Along with the exciting prospects that come with running a small or medium sized business there is a heavy workload, and if you don’t plan your company’s direction ahead of time, you’ll find yourself struggling to balance your time.
However, with some strategic planning into the best way of marketing your products, services and brand, you can render many business dilemmas obsolete and concentrate on running a successful company.
Here are 5 tips that any small business should follow in their bid to find long-term marketing success. …
