Are you planning to start a small online business from home? If this is your first time, it’s certain that you feel such excitement that the last thing you’d want to do is relax. You want that amazing business idea to launch as if there’s not enough time. But you’ve heard it time and again: If you want your business to succeed, you need to do market research.
What is the importance of conducting market research? Market research benefits your business in such a way that helps you identify growth opportunities.…
Conducting effective market research can be one of the most important things you can do as a business, ensuring that you are heading down the right track as far as your customers – both existing and potential – are concerned.
Topics can cover anything from new products that are about to launch to the possible outcomes of marketing ideas and how current services could be improved upon. Another way to make the most of market research would be to outsource it to companies like Circle Research, which is one of the best at just this.…
In market research, bias is a dirty word. It’s OK to be selective about participants in your research, but if the skew affects your results and jeopardises the validity of your conclusions, it could have serious consequences for profitability.
So how do you avoid bias, and how do you learn to recognise it? Below, we’ll look at some easy ways to flag up loaded questions and recognise your own influence on market research.
Removing Yourself From the Research
No matter what your market research experience, you’ll need to follow some set rules about the way you collect results.…
I’ve hinted you about Validation Board in my previous post. With this blog post, I would like to endorse it as a great tool to test your business idea, even before you spend time and money launching it. I am not affiliated by any means with this tool – so, I can guarantee objectivity to you. Interested? If so, read on 🙂
I love tools that can help me do things in a more efficient and effective manners. To me, speed is everything.…
Did you know why businesses fail? No, most of the times, it’s not because their ideas suck; it’s because their market research sucks, leading to a poorly executed marketing campaign.
The key to your business success is not by having a great idea; cool ideas are, well, cool, but you need to be realistic; you need to know whether there is actually a market for your cool products. This can be done via market research.
The big question is, how to do idea testing effectively?…
