Local marketing is a crucial element in any small business internet strategy. Even if you run a small e-commerce store and operate solely online, you still need to come up with a good local strategy. Search engines are increasingly favoring websites with local-optimization, with search algorithms like Pigeon. Don’t worry – local marketing doesn’t have to be difficult. There are plenty of tools and resources available to help you with your online campaigns. Here are some strategies to keep in mind: Create local pages in directories The first step is to have a page in local business directories – especially those associated with major search engines (Bing Places and Google My Business for starters).…