5 Ways To Improve Customers’ First Impressions of Your Business

by Ivan WidjayaMarketing
Even without meaning to, people make a number of inferences about new acquaintances within the first few minutes of their initial meeting. While these perceptions may be inaccurate and subject to later modifications, they impact people’s future interactions in significant ways. The same is true for consumers and the businesses they visit. It’s essential that your company, whether you operate virtually or in a brick-and-mortar shop, make a positive first impression on potential customers. Consider several things you can do to earn and maintain patrons’ confidence.…

Business Cards: How to Make a Great First Impression (Infographic)

by Ivan WidjayaBranding
When you meet someone for the first time, it takes them three seconds to form an opinion of you. To make sure that first impression is good, you’ll need to design a custom business card. Business cards cater specifically to snap judgment situations. Those are times when potential clients or investors meet many people at once, forcing them to make decisions about you in a hurry. While snap judgments may not seem fair, they’re actually rooted in basic human instincts. Early humans’ survival depended on their ability to quickly judge between a threat and a benefit—and that included judging the people around them.…