As the original ‘rule breaking’ fair trade wholesaler, Traidcraft is proudly committing two of its single origin coffee blends to the Transparency Pledge, as well as launching its own Transparent Organic Coffee. Through this move, the brand has proposed a challenge to the unresolved issue of the staggeringly low commodity price of coffee, which is driving many farmers and their families into financial turmoil. Traidcraft are defying branding norms by publishing exactly how much farmers are paid, how much goes into shipping, roasting and packing and how much profit the brand will make.…