How consumers view your business is critical to its success — or failure. Brand awareness is one of the most significant factors that contribute to the successful running of a business. You want to make a great first impression that will last if you have aims to increase your consumer base and become a thought-leader in your sector. Luckily, there are plenty of opportunities when it comes to enhancing the customer experience and your brand’s persona. Here, we look at what businesses can do to improve their customer service and boost their brand image to earn financial benefits.…