How Should Employers Cater for Older Workers

The U.S. jobs had released a report in July 2017, that revealed around 19% of people aged 65+ were working at least working part-time during the second quarter of 2017. This recording of employment to population ratio is the highest it’s been in 55 years. On top of that, the Labor Department’s good employment report has recently records that the number of individuals aged over 85 who are still working is also increasing. If you’re an employer in the US, then there is a very good chance that there’ll be at least one elderly citizen within your workplace.…

The 2019 Relationship of Print and Digital Marketing

Online advertisement and digital platforms are booming with activity and developments in our digital world… and everyone wants a slice of it. But is print advertising becoming a marketing activity of days gone by or, can it pave a new way of aligning with digital methods? With plenty of research provided by experts, here’s our guide to offer a new perspective on the relationship between print and digital. Digital: a big influence on modern marketing campaigns Many campaigns today are lost without digital.…

How to Keep Your Work Environment Organized

There are many things that contribute to running a successful business, and one happens to be a conducive work environment. This is something that can make day-to-day work life a lot easier. In general, when an area or space is organized, you’re better able to focus and concentrate on the tasks at hand. However, when there is clutter everywhere, it can be more difficult to think. With that being said, there are little changes you can make to your space so that it’s as organized as you want it to be.…

7 Reasons Why Your Business Should Start a Blog

Blogs can be excellent tools for businesses looking to expand their reach and connect with their target audience in a personalized and engaging manner. Although many businesses may believe blogs to be time-consuming and do not believe their possibilities to grow your customer base, there are a number of excellent reasons why you should start a blog for your business. 1. Free Marketing Campaign Many marketing campaigns are costly. Physical campaigns contain costs such as the value of printing and paper, and online campaigns have expenses in terms of the marketing tools and subscriptions that many people use to advertise with.…

Clients Are the Foundation of Your Business: Learn to Develop an Effective Dental Marketing Strategy in 6 Easy Steps

Businesses depend on their marketing strategies to be successful, and dental practices are no different. To attract your future clients and stand out amongst your competitors, you need to ensure your dental marketing strategy is professional and up-to-the-minute. Not all strategies are created equal, though. You can develop an effective dental marketing strategy by using these 6 simple steps. 6 Easy Steps to a Successful Dental Marketing Strategy 1. Branding is key Think about the big dental practices that you know are successful and overbooked with clients.…

Why Premier Student Loan Center Closed Its Doors To New Customers

For a number of companies, not accepting new customers would be looked at as a failure. However, Premier Student Loan Center dealt with so much growth that they are no longer accepting new clients. They are it instead focusing on all the clients they have right now as they try to become completely free of debt. Taking out money for a student loan is something that just about every person who goes to college has done at some point. There are some who only have to borrow a small amount of money, while others are stuck with thousands and thousands of dollars of debt.…

What Does an Accounting System Do?

An accounting system is a system used by an organization, such as a business, to track its financial transactions. This allows the managers and owners of an organization to check its overall financial status, which allows for better planning and decision-making. In common usage, the term “accounting system” has come to refer to any of a number of brands of accounting software and enterprise resource planning (ERP) systems. While accounting systems may have a number of different features, such as modularity, customization, and mobile access, they all do a number of similar operations.…

Running a Business Without Insurance: What are The Risks?

Insurance comes in many different forms with insurance companies offering everything from car insurance to travel insurance for individuals. Of course, one of the most important types of insurance that are on offer is business insurance including liability insurance. This is why it’s very beneficial using an online service to compare auto insurance quotes for a cheaper rate and better coverage. When you run a company that doesn’t have business insurance, there are many risks that you face. Here, we are going to talk you through some of these risks.…

Using a Project Management Approach to Expand Your Small Business

Growth – it is generally assumed to be the objective of any size of business. Some small business owners may disagree, citing no desire or intention to expand operations beyond what they are currently doing. While this may be true in some cases, at least in terms of physical expansion of plant or facilities, it would be difficult to find any business owner speaking against growing profits. To many small business owners, both physical growth and increased profits may seem out of reach without major additional expenditure whether it is on physical infrastructure, personnel, or marketing.…

How a Solopreneur Wins More Business: Start With Hiring a (Virtual) Receptionist!

In a world now filled with location independent vagabonds, entrepreneurs, and solopreneurs that are operating mostly or 100% in the virtual space, it’s more important than ever to ensure you’re completely available to your clients and partners 24/7, 365 days a year. While you might be the only official employee of your ecommerce empire, freelance operation, etc., you can’t be the only person running the show. It’s important to have the right support staff in place, such as virtual assistants to complete menial tasks, a dedicated receptionist or reception team, and even managers to guide staff members if time isn’t a luxury you have.…