Small business owners are often in their position due to a great deal of hard work and dedication. Once in this position, however, there are an array of things that can bring everything tumbling down. Unfortunately, white collar crime is one of these things. These types of crimes are committed for the sole purpose of financial gain, and most definitions have this occurring in a business setting. While white collar crime may seem like something that only takes place on Wall Street, a business owner charged with one of these crimes will learn quickly that companies of any size can be affected.…
Forbes reports that the number of women CEOs is on the rise, adding six more to the ranks of the Fortune 500 companies for a grand total of 18 in 2012. When you’re a woman fresh out of college and ready to pursue a professional career, you dream of climbing up the ladder and making your way into that coveted position. While it’s still dominated by men, more women every year are inspired by the ladies at the top spots into pursuing their business dreams.…
Whether it is a new start up business, or simply the ability to do your regular job online, more and more people are working from home. Of course, there are a ton of advantages to working from home, not all of which are summed up by a shorter commute. Unfortunately, there are some disadvantages as well. For that reason, I decided that I’d share my short list of tips for anyone beginning to work from home for the first time.
1.…
If you consider some of the most successful businesses ever, they are all brand driven. All of these successful brands provide promises, which are unique and appealing to their potential customers.
Just take a moment to think about some of the biggest brands out there and the above sentences will make a lot more sense – Coca Cola, Disney, Qantas, etc. The promise of a brand is made between itself and its customers, thus ensuring whenever the customer uses that brand they know exactly what they can expect.…
Companies spend huge amounts of money on branding. They fork out for banners and stands, for campaigns, for exhibitions, for promotional items, for gifts, for sponsorships, and for anything else that they think will make them more visible, more recognisable, and more attractive to consumers. Often, they forget one very important detail: Their employees.
You see, all it takes is one dissatisfied comment, one grumpy frown, one petulant tone of voice, or one broken promise from one employee and it won’t matter how eye-catching the banners, how creative the campaigns, how interesting the exhibitions, how exciting the events, how cool the promotional items, how lavish the gifts, or how generous the sponsorships – your image will be tarnished.…
Thousands of people set up their own company every day. Some do it so they can work for themselves; others because they have spotted a gap in the market, and there are those who want to make a fortune. If you want to get started in this, just wait – you would not bungee jump off a cliff without bringing the right equipment, so why start a business without being prepared? Taking some time to develop a plan will help you get ready for the risk and challenges to come, and help make your start-up business a success.…
Technology, these days, is moving at a pace that none of us could have imagined even a decade back. There is no surprise if a few businesses find it really tough to keep pace with the fast changing technology and understanding how this change can impact the overall growth of a business.
It can’t be denied that the good thing that we are getting to experience with this fast paced technology is its ability to boost productivity, save money and even improve collaboration for businesses in the long run.…
In every corner of the world enterprising entrepreneurs are contemplating where to begin. Everyone wants to feel fully prepared and ready to open up shop and begin earning their living on their own terms. If you are considering changing your life and making a simple vision into an everyday reality you need to recognize the risks and not get lost in the rewards.
The statistics out in the world are complex and lack any real legitimacy. Yet equally true are some statistics out in the wild that paint a grim picture for any new business.…
As we might have already known, Korean entertainment has gone global. It’s a phenomenon much talk about in the media, and I would like to take this opportunity to highlight what small business owners – wherever they are – can learn from at least two of many niches in Korean entertainment industry: Reality Shows and K-pop.
Okay, I wasn’t a fan of Korean entertainment, but my wife has got me to listen to K-pop and watch Korean drama. I never really like Korean drama, but I did watch some, anyway.…
Video is an integral part of any crowdfunding campaign. In fact, according to Kickstarter, campaigns with videos have a 50 percent success rate, and the success rate of campaigns without videos is only 30 percent. Regardless of what someone is seeking funding for, video can make or break the project. Here are some of the most detrimental mistakes anyone can make when producing a crowdfunding video and some tips on avoiding them.
Lack of Planning
Too many people make the mistake of simply turning on the camera and making a spur of the moment video without putting any thought into it.…
