A website is a key marketing tool for every business. Making sure it’s fully effective is important for your business. And conversion rate optimisation, better known as CRO, is crucial to make sure your site maximises its full business potential.
Whether you run an ecommerce business, or your company profits rely heavily on how customers use your company website, this article explains why CRO can be an essential business marketing activity.
Explaining conversion and CRO
Before explaining CRO, it’s important to first discuss conversion.…
With so much competition and a million and one methods, effectively promoting your business can seem daunting. Let’s look at five top digital marketing strategies that will ensure your business gets noticed online.
1. Website Design
Businesses often overlook the importance of web design in their digital marketing strategy. Having a quality website can hugely impact customer experience. If you’re putting in the effort to attract your target audience to your website, you don’t want them immediately clicking away because of poor navigation or confusing graphics.…
SEO is a marketing activity like no other: mere decades old; conducted in relation to an ever-evolving, secretive computer algorithm, made by a company tipped to take over the world; and lacking the roots in human psychology that makes traditional advertising more intelligible.
So, it’s no wonder SEOs are constantly complaining about being seen as tech-y mystics – but that’s not always a bad thing.
A slight fuzziness in client-agency relations can enable the trust in expertise required for professionals to do their jobs; can prevent clients meddling and bosses micro-managing.…
Restaurant marketing strategies have become critical because the majority of millennials have ranked eating out as a number one priority. Millennials are willing to spend good money on going out to eat and it ranks higher than apparel, beauty aids, electronics, cosmetics, and many other products.
Studies have shown that millennials who are between the ages of 18 to 34, dine out at least 3 times a week and are substantial money spenders. They have surpassed the baby boomers and is considered the most profitable group for marketing strategies.…
The battle for the inbox is one that will never end for marketers. For consumers, there’s far too much text hitting their inboxes, and not enough time in the day to read everything. It’s a well-known fact that newsletters can be the most tricky of all emails to get eyes on.
This is particularly true if you’re not running an ultra niche brand with subscribers that hungrily awaits every tidbit of news you can send their way. As the old saying goes, “timing is everything.”…
So, you’ve got a niche business up and running that you want to grow bigger. New platforms has made it easier for people to try their hand at e-commerce, but only some have the skills to become a prominent and important store. How do you do it? Thankfully, there are some straightforward tried and tested methods to help you attract customers and become more of a leader in your chosen market. Here are just some of them.
First things first – choose a hosting provider
The very initial thing you need to do in the process of starting an online business is deciding upon a hosting provider.…
Being involved in SEO for the last 10 years, I have seen many changes as Google refined its algorithm to both tactics to manipulate the rankings, and the introduction of new technology. Here I highlight some of the strategies that were used and how Google brought in changes to counteract them.
Onpage Optimisation in 2007
SEO in the mid to late noughties was easy. You basically found out what keywords you wanted to rank for, placed them sporadically around the site, not paying too much attention to copy, grammar or calls to action and within 3 months – 6 months for competitive keywords – you could rank a site.…
There is no shortage of competition in the ecommerce arena, as there are hundreds of thousands of online stores out there, many of which in your industry. You will need to stand apart and one of the most straightforward ways to do that is with a little bit of digital marketing.
Despite various “experts” telling you that digital marketing is the easiest thing in the world, there are still innumerable ways in which you can mess it all up and end up throwing your money away.…
Before business owners knew how to go out and make a name for themselves online, they depended on marketing and digital advertising agencies to develop their branding. Then, the next wave of online marketing highlighted the DIY approach – build your own website, generate your own leads, and be highly approachable.
What digital marketers and business owners have learned is that effective marketing strategies need to be finely tuned. So, for instance, if you’re a business owner who is great at creating and maintaining a company blog, you should do that task yourself.…
Whatever your individual business does, and however well you’re doing at the moment, you can always benefit from increased foot traffic on your shop floor – and there’s always more you can do. Think about the style of your brand, the features of your products that bring customers in, and how much exposure your business is currently getting.
There are mistakes that small businesses tend to make, refer to this article from Multi Signs to ensure that you avoid making them.…
