Branding is one of the key components of business success. Whether you are a small home-based business or a multi-billion-dollar global corporation, you need to focus on establishing a reputable brand, which will help you to achieve profitability. That being said, the rest of this post discusses some of the mistakes that you need to avoid when it comes to branding.
Replicating What Others Are Doing
It’s tempting to follow the strategies of other companies, hoping that you will be able to replicate their success.…
You’d be forgiven for thinking that a new enterprise has little chance of competing against a large, established organization. True, existing conglomerates have the upper hand in terms of budget, resources, and manpower. Yet there are many benefits to being a small venture, and indeed these can provide a great competitive edge for small and independent businesses launching into the market.
From commercial aspects such as focused marketing spend to greater agility and authenticity, here are some of the characteristics small brands can bolster to compete against bigger companies.…
Long before the internet and social media, restaurant reviews have always played a major role in the business. Between food critics and journalists expressing their experience at a restaurant could make or break an establishment. Restaurant owners fought long and hard battles to appease these people to entice customers to their establishment, not send them packing.
Nowadays, anyone who has access to the internet and belongs to a social media can review a restaurant for all to read. Consumers are visiting restaurants and then leaving their opinions for friends and followers to see.…
This article will inform you about everything you need to know when looking to register a company name and/or structure for your newly formed business, including the advantages and disadvantages of the most common structures, giving you an indication to the structure best suited to you.
Register as a Sole trader
Registering as a Sole Trader is one of the most common and straightforward options for anyone looking to start their own business. It is often adopted by ‘lone’ businessmen and women such as Personal Trainers, Accountants, and Photographers, to name a few.…
Restaurant marketing strategies have become critical because the majority of millennials have ranked eating out as a number one priority. Millennials are willing to spend good money on going out to eat and it ranks higher than apparel, beauty aids, electronics, cosmetics, and many other products.
Studies have shown that millennials who are between the ages of 18 to 34, dine out at least 3 times a week and are substantial money spenders. They have surpassed the baby boomers and is considered the most profitable group for marketing strategies.…
According to a 2017 Episerver survey, 92 percent of first-time website visitors aren’t going to a company’s website to buy its products or services. Instead, they’re often just researching their options or taking the time to learn more about the business before deciding whether it’s the right company for them.
Though their findings and experience with the site (and the business itself) will likely dictate whether this initial visit leads to more engagement down the line, the reality is that a company’s domain name is the first step to accessing this content.…
Being in the business of beauty is more than just about selling your products as fast as you can. You can’t expect retailing beauty items to be the same as selling, say, crockery or office supplies. Skincare products and cosmetics tend to be more intimate and more personal because their purpose is fulfilling that fundamental desire among people to look good and feel great about themselves. As a beauty store owner, you have to be more refined in your approach to selling.…
Every businessman likes to see his business at the peak and he has the right to wish so, but not every businessman make his best efforts towards achieving this status. This is partly because of the lack of resources and effort in learning about the ‘game,’ such as how to register your company, how to apply for Itin, how to secure funding, and so on – which can help ensure the business succeeds.
Here are seven ways to make your business a real success.…
Buying cars for your business can be a very expensive affair. Buying a car requires a large amount of capital, which you may not immediately have to hand – and the vehicle will begin to depreciate in value as soon as you drive it away from the showroom forecourt.
There’s also the additional maintenance and repair costs, which can really add up over the lifetime of the car.
Instead of buying, have you considered leasing or renting a business vehicle instead?…
Over half of Americans say they want to work for themselves, and it’s clear that the entrepreneur lifestyle is one that’s attractive to many. It’s not easy to get yourself ready for this kind of journey, though – especially when it comes to personal finance. But getting your finances in order is essential for anyone who wants to work for themselves and prevent their business from failing before it’s even begun.
Here’s how to get started.
Get credit and loans in order
Americans have over one trillion dollars in credit card debt alone, and wannabe entrepreneurs are no exception.…
